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 LEGO Company / LEGO Direct / 1417
    Re: Custom Built LEGO Sets in 2002 —Eric Kingsley
   In lugnet.lego.direct, Sheree Rosenkrantz writes: <snip> (...) Just a little story to reenforce this. When I was little my parents got me my first set of LEGO. Don't remember what it was but the got it from Sears mail order and it came in a plain (...) (24 years ago, 7-Dec-00, to lugnet.lego.direct, lugnet.general)
   
        Re: Custom Built LEGO Sets in 2002 —Christopher Lindsey
     (...) I agree to some extent... I think the parents are very much to blame for this, though. I mean, who actually buys LEGO? Parents do, and most of them steer clear of the Classic line in favor of flashy themes. It's really interesting to listen to (...) (24 years ago, 7-Dec-00, to lugnet.lego.direct, lugnet.general)  
   
        Re: Custom Built LEGO Sets in 2002 —John Neal
    (...) But, from TLC's perspective, they need to *market* their product. A bunch of bulk bricks is low on the excitement scale for the GP. In fact, it looks like work! But selling a cool model or set, packaging it with flashy photos, colors, and (...) (24 years ago, 7-Dec-00, to lugnet.lego.direct, lugnet.general)
 

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