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 LEGO Company / 539
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Subject: 
Update on color issue
Newsgroups: 
lugnet.lego, lugnet.general
Date: 
Mon, 24 Nov 2003 20:24:48 GMT
Highlighted: 
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Viewed: 
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Have you ever had one of those Mondays where you wake up thinking it would be a slow week only to find out you were waaaaaaaay off? Last Monday was just such a day for me! I spent most of my week tracking down info, passing on your thoughts to colleagues and responding to numerous emails, IMs, and phone calls regarding the color change. You have to bear with me, as I’m not able to give immediate responses, and often try to take some time off during the weekends.

The recent color change discovery and announcement has caused a great deal of discussion here, and on other sites. At the same time, much discussion was had over the apparent rumor of the demise of castle. (Will post separately about the castle issues)

Before I go any further, let me make sure that everyone here is completely clear: I understand fully the concerns you have about the color changes. I understand the concern over how to continue to grow your collections of these colors, collections you have spend much time and money to acquire.

When this broke, it did in fact catch us in Community Development a bit off guard. Some of the 2004 products with the new colors appeared on shelf earlier than they should have (they were shipped to retailers for an early December appearance), so the usual product communication that happens with launches had not yet been received (this is why Consumer Affairs didn’t have complete info either). So please cut us (and especially me) some slack - we’re trying to get the full story here, but this initiative is being managed out of Denmark so we can’t just walk down the hall and chat.And I’m trying to keep up with the literally hundreds of comments people have posted regarding this issue. It may take a few days, but we’ll get and share further details.

As a number of people have rightly pointed out, people listen more to reasonable, calm feedback on why this change is an issue. Let me assure you that people are listening. But it doesn’t help the cause when colleagues read profanity filled posts.

Thanks for listening to us. Now back to listening to you.

Jake
---
Jake McKee
Community Liaison
LEGO Community Development



Message has 15 Replies:
  Re: Update on color issue
 
In lugnet.lego, Jake McKee wrote: <snip> (...) Thanks for the info and continued support, Jake. Your efforts are much appreciated. Dave K (21 years ago, 24-Nov-03, to lugnet.lego, lugnet.general, FTX)
  Re: Update on color issue
 
Jake, Thanks for helping out and listening to us. Please keep us up to date. I guess I missed the profane post. It's a shame someone had to resort to profanity to be able to express themselves :( Anyway, save our old gray! :) -Anne (21 years ago, 24-Nov-03, to lugnet.lego, lugnet.general)
  Re: Update on color issue
 
(...) Hi Jake, I thought we might have lost you in the flames. I hope you have a flame retardent suit handy for a while. However, the anger is not pointed at you, I hope, rather at Lego. There are those of us who are actually remaining calm and cool (...) (21 years ago, 24-Nov-03, to lugnet.lego, lugnet.general, FTX)
  Re: Update on color issue
 
(...) I hope people aren't shooting the messenger! I am greatful for having an authoritative source of information from the LEGO Company. FWIW, I have updated the Brickshelf Poll with the question: "Do you like the replacement of classic colors?" (...) (21 years ago, 24-Nov-03, to lugnet.lego, lugnet.general, FTX)
  Re: Update on color issue
 
(...) Jake, Thanks for the update! As one of the more vocal color change critics, I certainly appreciate your efforts to get more information out to the LUGNET community. I also am glad to hear that you are bringing our concerns back to TLC, and (...) (21 years ago, 24-Nov-03, to lugnet.lego, lugnet.general)
  Re: Update on color issue
 
Thank you Jake. It's really good to know that you've made this a priority this past week. Even without concrete answers to our myriad of questions, we feel better knowing that you are working on finding more info on the color change. You said that (...) (21 years ago, 25-Nov-03, to lugnet.lego, lugnet.general)
  Re: Update on color issue
 
Dear Jake, dear Kate (if you are still among us), (...) Thank you for your efforts to help us. Time and again it seems that the internal communication within TLC seems to be the problem. How about using the force of this consumer reaction storm to (...) (21 years ago, 25-Nov-03, to lugnet.lego, lugnet.general)
  Re: Update on color issue
 
(...) Dear Jake, you seem to have expected otherwise - I wonder how that could be? Anyway, sorry for your ruined slow week ;) With all the changes going on lately in the LEGO cataloge and the lack of an information flow worth mentioning (despite (...) (21 years ago, 25-Nov-03, to lugnet.lego, lugnet.general)
  Re: Update on color issue
 
In lugnet.lego, Jake McKee wrote: (Snipped.) (...) Jake, Thanks. I, like others, hope that this is only an addition to LEGO's colors and not intended to replace colors we've known for decades. I personally feel that will be the case when it's all (...) (21 years ago, 25-Nov-03, to lugnet.lego, lugnet.general, FTX)
  Re: Update on color issue
 
"Jake McKee" wrote: snip (...) Thank you for sharing. The color change will be rather interesting. New things are allways welcome, and a couple of new colors is IMHO a good thing. /Joakim (21 years ago, 25-Nov-03, to lugnet.lego, lugnet.general)
  Re: Update on color issue
 
All I want to know is if the color change can be reversed... if it can't, then I'm afraid my dark age will continue indefinitely oz (21 years ago, 26-Nov-03, to lugnet.lego, lugnet.general, FTX)
  Re: Update on color issue
 
(...) Thanks. Your empathy is appreciated. (...) Are you saying you don't receive these communications until the products are actually shipping to retailers? Wow. I thought only Lucasfilm was that secretive ;) (...) I'm sure the greater proportion (...) (21 years ago, 26-Nov-03, to lugnet.lego, lugnet.general, FTX)
  Re: Update on color issue
 
Thank you Jake, and hi all. I'm sure I might get flamed and/or hate mail for this but..... LEGOs are TOYS, a CHILD'S PLAY THING! TLC is in the business to make toys for children to play with. Yes, the adult/collector base is large, but the child fan (...) (21 years ago, 27-Nov-03, to lugnet.lego, lugnet.general, FTX)
  Squeaky Wheels
 
(...) I'm not a frequent poster to Lugnet, but I read it almost every day. From my perspective, Lego has been doing better stuff than ever, especially in 2003: 1. *Creator, Designer and Inventor sets 2. *Fascinating tubs at great prices 3. *Return (...) (21 years ago, 28-Nov-03, to lugnet.lego, lugnet.general)
  Re: Update on color issue
 
(...) Jake, Another THANK YOU for providing the AFOL community with updates. Did we ever hear the complete list of colors being changed? Most of the talk has been about the 2 shades of gray, but I have seen mention of brown, and mention of 4 colors (...) (21 years ago, 30-Nov-03, to lugnet.lego, lugnet.general, FTX)

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