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SAN DIEGO COMIC-CON (July 11, 2012)
LEGO® Systems Celebrates a New Theme Each Day at San Diego Comic-Con
-Surprises abound for fans as construction toy maker unveils new playsets,
life-sized models, mystery builds, contests and one-of-a-kind
giveaways in support of popular licensed properties-
LEGO Systems, Inc., the world’s leading construction toy manufacturer, unveils
its largest ever San Diego Comic-Con presence with a “theme of the day” calendar
of events that celebrates its top licensed properties including LEGO® THE LORD
OF THE RINGS™ and LEGO THE HOBBIT™, LEGO Super Heroes, LEGO Star Wars™ and LEGO
NINJAGO. LEGO Systems welcomes show attendees with displays of life-size models,
first-ever “reveals” of LEGO building sets and limited edition giveaways. In
addition, attendees are invited to help “build” a section of its booth each day
that features 7.5 feet tall mosaics of Comic Con favorites at booth #2829 of the
San Diego Convention Center, July 12-15.
“Each year we’re overwhelmed by the excitement Comic-Con fans show toward the
LEGO brand and the new playsets we introduce based on their favorite characters
and storylines,” said Michael McNally, brand relations director, LEGO Systems,
Inc. “As we celebrate our 80th anniversary this year, we’re pulling out all the
stops in San Diego to show fans how the classic LEGO brick continues to build
popularity among children and adults of all ages with a rotation of themes and
activities for fans of all interests.”
LEGO The Lord of the Rings and LEGO The Hobbit- Thursday, July 12
Epic characters and scenes take LEGO form in the newly released LEGO THE LORD OF
THE RINGSTM collection, based on the popular THE LORD OF THE RINGS trilogy.
Additionally, to coincide with the release of The Hobbit: An Unexpected Journey
in December, LEGO Systems will introduce a collection of LEGO THE HOBBIT: AN
UNEXPECTED JOURNEY™ building sets in December 2012.
The imaginations of fans attending the show will journey to Middle-earth when
they catch a sneak peek of the first LEGO The Hobbit set in the upcoming
collection, and a preview of short videos for LEGO THE LORD OF THE RINGS that
are scheduled to air on Cartoon Network. The excitement continues with a
hands-on Hobbit-themed scavenger hunt to build Bilbo Baggins in LEGO minifigure
form. Attendees may pick up the first piece of Bilbo along with a special
Middle-earth map at the LEGO booth, which will lead them on a show floor journey
to collect the missing pieces to complete the Bilbo minifigure. The reverse side
of the map includes instructions for a LEGO THE LORD OF THE RINGS contest that
challenges fans to build any scene from THE LORD OF THE RINGS trilogy for a
chance to win a trip to LEGOLAND® California along with a Warner Bros. studio
tour. For those not attending the show, instructions can be found at
http://thelordoftherings.lego.com. LEGO Systems will also host a raffle to award
one lucky winner a custom 5-inch model of Bilbo made completely out of LEGO
bricks.
LEGO Super Heroes – Friday, July 13
LEGO Super Heroes: DC Universe TM adventures soar to new heights with the
public debut of 2013 LEGO Super Heroes minifigures. To spotlight the collection
that recreates famous DC Comic Super Heroes and Super Villains with a collection
of sets and buildable characters, LEGO Systems will display a LEGO Super Heroes
DC Universe 3-D mosaic featuring iconic images of Wonder Woman™, Batman™ and
Superman™. One raffle winner will receive an exclusive 5-inch Batman model in
LEGO form.
LEGO Super Heroes: MARVEL sets and buildable action figures bring scenes of
great Marvel characters such as the Avengers, Spider-Man and X-Men to life, in
addition to new characters unveiled for the first time in their 2013 LEGO MARVEL
Super Heroes minifigure form. A life-size model of the Incredible Hulk in LEGO
form will dominate the show floor, 2012 construction sets will be displayed and
an exclusive 5-inch Spider-Man in LEGO form will be given away to one lucky
winner who enters Friday’s raffle.
LEGO Star Wars – Saturday, July 14
May the Force be with San Diego Comic-Con visitors as LEGO Systems unveils the
new LEGO Star Wars Rancor Pit construction set, one of 20 new LEGO Star Wars
sets launching in 2013 and a sneak preview of the latest LEGO Star Wars episode
slated to air on Cartoon Network. To complete this day’s expedition, a
one-of-a-kind 5-inch Luke Skywalker in LEGO form will be given away to one lucky
winner who enters the raffle.
LEGO NINJAGO – Sunday, July 15
One of the most successful LEGO play themes ever, NINJAGO introduces a new
chapter to a storyline that merges classic construction with social and virtual
gaming experiences, anchored by 26 episodes of the NINJAGO: Masters of Spinjitzu
animated television series airing on Cartoon Network. Devoted ninjas should
gather at the LEGO booth at 2 PM PST on Sunday for a special Ninjago
announcement that will further the excitement of this original story. An
exclusive panel discussing all things LEGO NINJAGO takes place Sunday morning at
10:30 AM in room #8. A one-of-a-kind 5-inch green LEGO Ninja will be awarded to
winner of Sunday’s raffle.
LEGO Systems, Inc. is the North American division of The LEGO Group, a
privately-held, family-owned company based in Billund, Denmark, one of the
world’s leading manufacturers of creatively educational play materials for
children. The company is committed to the development of children’s creative and
imaginative abilities, and its employees are guided by the motto adopted in the
1930s by founder Ole Kirk Christiansen: “Only the best is good enough.” Visit
the virtual LEGO world at www.LEGO.com
LEGO, the LEGO logo, DUPLO, NINJAGO and TECHNIC are trademarks of the LEGO
Group. © 2012 The LEGO Group.
DC Universe and all related characters are elements or trademarks of and © DC
Comics.
TM and © 2012 Marvel and Subs.
© New Line Productions, Inc. All rights reserved. THE HOBBIT: AN UNEXPECTED
JOURNEY and the names of the characters, items, events and places therein are
trademarks of The Saul Zaentz Company d/b/a Middle-earth Enterprises under
license to New Line Productions, Inc. (s12)
© 2012 New Line Productions, Inc. All rights reserved. The Lord of the Rings:
The Fellowship of the Ring, The Lord of the Rings: The Two Towers, The Lord of
the Rings: The Return of the King and the names of the characters, items, events
and places therein are trademarks of The Saul Zaentz Company d/b/a Middle-earth
Enterprises under license to New Line Productions, Inc. (s12)
© 2012 Lucasfilm Ltd. & TM. All rights reserved.
From: LEGO
-end of report-
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