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In lugnet.general, Richie Dulin wrote:
> In lugnet.general, Tim Courtney wrote:
> > An industry buddy of mine sent me a link to this speech that Jake McKee gave at
> > the "There's a New Conversation" conference which, IIRC, highlighted 10 years of
> > the Cluetrain Manifesto. Jake tells a lot of the story of taking LEGO from a
> > company in 2000 that was almost hostile towards AFOLs to today where fans
> > participate in product development and there's open two-way communication.
> >
> > I watched it last night. Jake did a great job illustrating what we all
> > experienced with the company over the last 8 or so years from the company's
> > side. I'll probably write up some thoughts on my own site from at a later date,
> > for now, enjoy the video:
> >
> > http://blip.tv/file/697965
> >
> > -Tim
>
> Thanks for sharing! It serves as a reminder of what has happened, and what can
> happen.
>
> Looking forward to reading your thoughts on it in due course.
>
> Cheers
>
> Richie Dulin
It's taking me a while longer than expected, mostly because I'm working on what
to highlight as there's so much that could be written about. I've picked a
couple points in the Cluetrain Manifesto not covered in the speech and writing a
piece based on those that I trust will do justice to fan/company interaction as
well as provide insights to a broader audience outside of the community.
-Tim
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