The LEGO Company : 3799


LEGO Company / 3799	3798 \| 3800

Subject:	Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
Newsgroups:	lugnet.general, lugnet.lego, lugnet.people
Date:	Fri, 4 Apr 2008 04:57:35 GMT
Viewed:	3069 times

Nice speech. I know of quite a few other companies that could stand to learn this kind of stuff, especially the bits about talking more to the users of your products (even when they aren't your direct customers).

Message is in Reply To:

		Jake McKee's Speech: How LEGO Caught the Cluetrain
An industry buddy of mine sent me a link to this speech that Jake McKee gave at the "There's a New Conversation" conference which, IIRC, highlighted 10 years of the Cluetrain Manifesto. Jake tells a lot of the story of taking LEGO from a company in (...) (17 years ago, 3-Apr-08, to lugnet.general, lugnet.lego, lugnet.people) !

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