The LEGO Company : 3796


LEGO Company / 3796	3795 \| 3797

Subject:	Jake McKee's Speech: How LEGO Caught the Cluetrain
Newsgroups:	lugnet.general, lugnet.lego, lugnet.people
Date:	Thu, 3 Apr 2008 13:14:26 GMT
Highlighted:	! (details)
Viewed:	3130 times

An industry buddy of mine sent me a link to this speech that Jake McKee gave at the "There's a New Conversation" conference which, IIRC, highlighted 10 years of the Cluetrain Manifesto. Jake tells a lot of the story of taking LEGO from a company in 2000 that was almost hostile towards AFOLs to today where fans participate in product development and there's open two-way communication. I watched it last night. Jake did a great job illustrating what we all experienced with the company over the last 8 or so years from the company's side. I'll probably write up some thoughts on my own site from at a later date, for now, enjoy the video: http://blip.tv/file/697965 -Tim

Message has 5 Replies:

		Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
(...) That was a great presentation.. although I would have preferred Jake mentioned the 2005 NMRA layout was actually 3500 square feet (75x50) as opposed to 75 square feet. I know Jake's a busy guy, and he probably sees dozens of numbers per day, (...) (17 years ago, 3-Apr-08, to lugnet.general, lugnet.lego, lugnet.people)

		Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
(...) Thanks for sharing! It serves as a reminder of what has happened, and what can happen. Looking forward to reading your thoughts on it in due course. Cheers Richie Dulin (17 years ago, 3-Apr-08, to lugnet.general, lugnet.lego, lugnet.people)

		Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
Nice speech. I know of quite a few other companies that could stand to learn this kind of stuff, especially the bits about talking more to the users of your products (even when they aren't your direct customers). (17 years ago, 4-Apr-08, to lugnet.general, lugnet.lego, lugnet.people)

		Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
(...) this road. And I remember meeting Jake for the first time -- it was his first week at the company, he was running the video camera during the "LEGO CAD summit". :) Steve (17 years ago, 5-Apr-08, to lugnet.general, lugnet.lego, lugnet.people)

		Re: Jake McKee's Speech: How LEGO Caught the Cluetrain
Thanks for posting that, good stuff there, definitely worth the watch for a geek like me :) (17 years ago, 9-Apr-08, to lugnet.general, lugnet.lego, lugnet.people)

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