Subject:
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Re: 10152 Update
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Newsgroups:
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lugnet.lego
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Date:
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Tue, 21 Dec 2004 03:22:18 GMT
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Viewed:
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8199 times
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"Bill Ward" <bill@wards.net> wrote in message news:I91w7E.1yL8@lugnet.com...
> I think it's incredible that LEGO gives any attention to AFOL's at all. • Now you
> want them to give special attention to the minority who are collectors? • You
> don't ask much, do you?
Why is it incredible?
If LEGO was an airline, AFOLs would be the first class and business class
frequent flyers, who bring in the most money per mile (brick). So LEGO
ignores AFOLs at its peril.
That isn't to say that ordinary customers don't matter -- they certainly
do -- but they have different, lower expectations, and are largely
indifferent about brands. Take a typical soccer mom, for example; who's
picking up a tub of bricks at Wal-Mart for her kids for Christmas. She
doesn't care much if it says LEGO or MegaBlok, and will probably buy
whatever's cheapest. As long as the contents of the tub matches the
description, she's satisfied, and will never contact LEGO directly. She
would be an airline's typical coach class passenger, who buys tickets from
Expedia.com and pick whatever airline has the lowest fare.
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Message has 2 Replies:
 | | Re: 10152 Update
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| (...) I sincerely doubt that. I think the AFOLs are much more price-aware that the casual Lego buyer. Even though the posts about FOTW:s (and FOTM:s and FOTY:s) have dwindled here on lugnet, I do believe that the 'typical' AFOL is giving TLC *less* (...) (20 years ago, 22-Dec-04, to lugnet.lego)
| | | Re: 10152 Update
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| (...) That would be true if the airplane sat 100,000 people and had 1 first class and 2 business class seats. Your numbers are all wrong. (20 years ago, 22-Dec-04, to lugnet.lego)
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Message is in Reply To:
| | Re: 10152 Update
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| (...) I think it's incredible that LEGO gives any attention to AFOL's at all. Now you want them to give special attention to the minority who are collectors? You don't ask much, do you? It's great that LEGO has made this set available again. And (...) (20 years ago, 21-Dec-04, to lugnet.lego)
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