Subject:
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Re: 10152 Update
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Newsgroups:
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lugnet.lego
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Date:
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Sun, 19 Dec 2004 20:10:17 GMT
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In lugnet.lego, Jake McKee wrote:
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All,
As the saying goes... I have some good news and some bad news about the 10152
Maersk ship.
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Thanks for the update, Jake!
After reading the various whining about “broken promises” in this thread,
remember this: circumstances changed as they often do in life. Maersk wanted
more of that set. They were willing to pony up to get it. Side effect is,
there’s enough left over for more sales to the public. LEGO looks at the fact
that this was a very good seller...
What part of that reasoning makes you think LEGO would need to think twice
about re-releasing it to the public? It’s an absolute no-brainer, as far as I’m
concerned. The company made business choices based not only on their own bottom
line, but they also tried to offer something they thought a small percentage of
their consumer base would appreciate. I find that encouraging.
Many people are looking at it from the standpoint of “LEGO is producing
collectibles, so they need to honor the implied promise of limited
availability.” Does LEGO look at their products that way? I don’t know, but I
doubt it. Bricks are a commodity that they sell to people willing to buy them.
They don’t position them as collectibles[1] for the most part. And even if
they did, the only ones bothered are the speculators or people looking for a
reason to get upset with the company.
Circumstances changed, making it possible for them to produce more of a product
that sold well. The only bad part is if they can’t produce different colored
versions of the set in the future - and at that, there was never any guarantee
that that would happen anyway. They asked AFOLs to pick some colors out of
courtesy to us.
LEGO asking our opinions is not an entitlement for AFOLs to expect special
treatment.
What if LEGO made the decision to not release the new set to the public,
although they could’ve? The same firestorm of criticism, certainly. There was
really no way for the company to please everybody in this. So they made a
decision that earned them maximum profit, helping the bottom line.
Everybody who thinks that’s a bad thing, by all means, the clone companies
welcome you with open arms.
Kelly
[1] Bionicle kanohi masks started as a collectible of 72 flavors, and
“accidentally” grew. They were so successful that other subsequent Bionicle
collectibles were produced. I don’t know the sales numbers, of course, but IMO
each subsequent release (krana, kraata, kanoka, rhotuka) has been less
successful than the previous, with fewer people trying to collect them.
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Message has 3 Replies:
 | | Re: 10152 Update
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| (...) Every time I seriously wonder to myself 'why do I torture myself with reading LUGNET anyways? [1]' it seems a gem like this pops up from someone like Kelly. He's not the only one who does 'em, but I just love how he puts stuff in perspective. (...) (20 years ago, 19-Dec-04, to lugnet.lego)
| | | Re: 10152 Update
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| (...) Well put, Kelly! Their considering AFOL input is a huge privilege for us. They're not going to just sit on their hands and do everything AFOLs tell them to do. It seems there are too many people here who believe that when LEGO does things (...) (20 years ago, 19-Dec-04, to lugnet.lego)
| | | Re: 10152 Update
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| (...) But you ignore the fact that part of the reason that that set may have been such a good seller in the first place was that people may have purchased them as collectibles. I know I purchased a few extra with that thought in mind. (...) I don't (...) (20 years ago, 20-Dec-04, to lugnet.lego, FTX)
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Message is in Reply To:
| | 10152 Update
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| All, As the saying goes... I have some good news and some bad news about the 10152 Maersk ship. I'm sorry it's taken me so long to post an update. We've been working on a number of things surrounding this set. As you certainly recall, the situation (...) (20 years ago, 18-Dec-04, to lugnet.lego, lugnet.lego.announce, FTX) !!
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