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In lugnet.lego, William R. Ward wrote:
snip
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Like the changing nature of the toy market, TLC has never been afraid to
innovate. They are in touch with the needs of their core audience better than
any other traditional toy company, and have kept pace with the changing needs
of the market remarkably well, ensuring that our favorite toy will still be
with us for many years to come.
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The numbers (25%-30% drop in
sales since 2002) dont support your conclusion that TLC is in touch with their
market. That cant be blamed entirely on the color change, but does anyone here
think that the color change actually increased sales?
Marc Nelson Jr.
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Message is in Reply To:
| | I love lego
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| I love Lego. I love creating something totally new that has never been seen before. I love building MOCs in my favorite themes. I love seeing other people's creativity and how they can come up with something new and innovative that I would never (...) (20 years ago, 25-Nov-04, to lugnet.lego, lugnet.color) !!
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