Subject:
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Re: Appreciating what TLG and Lego Direct have done for AFOL's
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Newsgroups:
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lugnet.lego
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Date:
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Mon, 22 Nov 2004 02:25:12 GMT
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Highlighted:
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In lugnet.lego, Gerhard R. Istok wrote:
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But since 2001 I have now come to this realization.... in the 55 years that
Lego has been on this planet, there is no better time to be an AFOL than right
now, and it is getting better!
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At the risk of adding being a “me-too”, let me add my voice of appreciation. Now
is definitely the best time to be an AFOL. And I can’t wait to see what 2005
brings.
The grey cloud on the horizon - in my part of the world, retailers are devoting
less and less shelf space to Lego. I buy the “kids have changed” story to
explain part of this. This definitely explains the (relative) demise of Technic.
But many retailers are expanding MegaBloks at the expense of Lego. Others have
seen this movement in their parts of the world too.
And the thing about MegaBloks is that from the point of view of AFOLs, its
mostly horrrible! Lower quality of bricks, a colour palette that changes daily,
juniorisation taken to extreme levels. (I liked the emphasis on building in
their Pro Builder series, but these sets are from my AFOL perspective inferior
to the Designer sets which have come out in the last 2 years)
So if MegaBloks is growing and its unattractive for AFOLS, and Lego is
shrinking and its (relatively) attractive for AFOLS - it should be a
reminder for AFOLs that their concerns/obsessions are not the same as those of
the mass market.
So here’s a way to think about it: Allow me to coin a new phrase - OBOL “Other
Buyers of Lego” - kids, parents, aunts etc.
Category 1: Important/interesting/good for both AFOLs and OBOLs
Category 2: Important/interesting/good for AFOLs but not OBOLs
Category 3: Important/interesting/good for OBOLs but not for AFOLs
Category 4: Unimportant/bad for both OBOLs and AFOLs
When opinionating, please try to consider and reconsider what category your
rant really falls into.
I think Jake and TLG is doing an incredible job of balancing the needs of
AFOLs with their core market. I just hope they manage to hold onto their core
market well enough to survive until my daughter’s 14th birthday. Hmmmn. No,
let’s say til my grandson’s 14th birthday!
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Message is in Reply To:
 | | Appreciating what TLG and Lego Direct have done for AFOL's
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| Hi Jake, I NEVER get involved with controversial issues on LUGNET, but I couldn't stay quiet any longer (or I might explode into a million minifig parts). First off, the color change thing. OK, it's a done deal. People GET OVER IT!!!! If you don't (...) (20 years ago, 19-Nov-04, to lugnet.lego) !!
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