Subject:
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Re: Letter to the LEGO President...
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Newsgroups:
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lugnet.general
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Date:
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Mon, 8 Nov 1999 20:50:43 GMT
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Viewed:
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746 times
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Thanks folks!!!!!!!!!!!!!!!!!
Response has been great! We have gone from 43 cosigners last week, to 110
today!!!
Thank you all!!!!
Gary Istok
Gary Istok wrote:
> Folks,
>
> The letter for the LEGO President and the Executive Committee has gone
> thru 8 rewrites. I finally think I got it right. I have to appoligize
> for not getting it out sooner, but I've been real busy these last 2
> months, and the letter runs to 5 pages. I won't publish this in LUGNET
> and RTL until next week (because I want KKK and the Executive Committee
> to receive it first), since lower level LEGO officials do read these
> newsgroups. I also want to thank Ian Sinclair for his assistance.
>
> I am sending a final rough draft to a few AFOLs (including some Train
> folks), for their concurrence and final comments.
>
> But here is a small sample of that letter (some background info before
> we get to what we want). Note: I added some historical info, just to
> let them know that we are informed, even about the history of the
> product and the company.
>
> ....The online LEGO community numbers well over one thousand Adult
> Friends of LEGO (AFOL for short). This number has doubled in the last
> 18 months, and will probably double again in the next year, and continue
> growing fast into the future. We AFOLs really are your largest
> non-business LEGO consumers. Not numerically of course, but on a per
> capita basis, we spend vastly more on LEGO sets than other LEGO
> consumers.
>
> What many of these old as well as new fans of LEGO are finding out is
> something that I have known for 12 years. And that is that while your
> company is always polite to AFOLs, we get the feeling that since we are
> not your target market (children are, and always have been), AFOLs are
> pretty much ignored by your company. Everything that your company does
> and says is geared towards children. Yes we know that that is over 98%
> of your market. And we know that LEGO has always been devoted to
> children.
>
> We also know that in the 1960's your company did attempt (without much
> success it appears) an ill fated outreach to adults in such sets as the
> short lived Architectural Sets from 1963-65 -- sets 750, 751 and 752.
> Also Building Idea Book #1 (LEGO item 238) has several adults building
> with LEGO. The book shows architects building modern LEGO buildings,
> and a young married couple building their dream house (which became the
> 1961 Samsonite LEGO Junior Constructor set 717 model). And then there
> were those wonderful clear plastic Architectural service packs 518, 519,
> 520 and 521 show young adults building architectural dwellings. The
> adults from that era did not have LEGO to play with as children, and so
> LEGO didn't catch on with them back then. The adults of today did have
> LEGO as children. And we are still building with LEGO as adults. That
> is an indication that you were more successful in getting kids to play
> with LEGO than you thought. Those kids grew up, but their love of LEGO
> didn't stop. It is still with us. That is why we are writing you
> now.......
>
> -------------------------
>
> In addition, I have 43 people that have cosigned this letter, as well as
> the number of pieces and number of sets in their collections.
>
> Any last minute additions to this list are welcome. Just EMAIL me with
> the subject "COUNT ME IN" at gistok@umich.edu and include your NAME,
> (estimated) # of LEGO pieces, and (estimated) # of LEGO sets.
>
> Gary Istok
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Message is in Reply To:
 | | Letter to the LEGO President...
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| Folks, The letter for the LEGO President and the Executive Committee has gone thru 8 rewrites. I finally think I got it right. I have to appoligize for not getting it out sooner, but I've been real busy these last 2 months, and the letter runs to 5 (...) (25 years ago, 4-Nov-99, to lugnet.general)
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