Subject:
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Re: Lego marketing to adults
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Newsgroups:
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lugnet.general
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Date:
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Wed, 18 Nov 1998 21:12:29 GMT
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Viewed:
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1879 times
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Bye Bye Town Jr????????
Dave
Thomas Main wrote in message <3651E35C.DFE48E4D@appstate.edu>...
> I just read a journal article which discussed Lego's marketing plan for
> the UK and Europe. I thought this paragraph was especially interesting
> in light of the criticism Town Jr. and overly specialized pieces have
> gotten on LUGNET and rtl:
>
> Quoted from _Marketing_, Sept. 10, 1998 issue:
>
> The aim is to broaden the brand's message to include adults as well as
> children. "The idea is to take Lego
> back to what adults believe it is about, which is creativity and the art
> of construction, rather than playing
> with readymade toys," said a source close to Lego.
>
> --
> Thomas Main
> main@appstate.edu
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Message is in Reply To:
 | | Lego marketing to adults
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| I just read a journal article which discussed Lego's marketing plan for the UK and Europe. I thought this paragraph was especially interesting in light of the criticism Town Jr. and overly specialized pieces have gotten on LUGNET and rtl: Quoted (...) (26 years ago, 17-Nov-98, to lugnet.general)
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