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Cartoon Network, LEGO launching Mixels
Cartoon Network partnered with Danish toymaker The LEGO Group to start “Mixels”
A new concept involving small creatures that can mix and combine with one
another in creative and unpredictable storylines.
Mixels debuts in 2014 with animated content (primarily shorts), games, a
collectible building toy concept and more, the companies said. Animated content
will air on Atlanta-based Cartoon Network and on www.cartoonnetwork.com.
A collectible portfolio of low-priced mini building sets will come out in three
waves in 2014 and an app-powered game will put players inside the sprawling
world of Mixels.
“Mixels will inspire new ways for young people to engage in immersive
entertainment content that fuels sustainable, creative physical and virtual
play,” the companies said in a news release. “Fans and the audience will become
creators and active participants in the process, creating new characters and
content.”
bizjournals.com
-end of report-
Note: LEGO has launch Mixels official page: Mixels
Looking at the images from other sites and information. Target market age range
might be 5-12. Cool new parts and colors.
LEGO, the LEGO logo, and MIXELS are trademarks of the LEGO Group. © 2013 The
LEGO Group. All rights reserved. TM & © 2013 Cartoon Network.
Mixels might be IP owned by LEGO partnering with Cartoon Network. Additional
information, Mixels.com, .net and .org domains are registered by Turner
Broadcasting Systems, Inc.
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