Subject:
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Re: Lego Media 1999 Release
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Newsgroups:
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lugnet.general
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Date:
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Fri, 6 Nov 1998 11:38:48 GMT
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Viewed:
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1573 times
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Richard Franks <richard@__no_spam_please_im_veggie__spider.com> writes:
> Bah! What with ZNAP being 'primarily marketed for boys', and now 'LEGO
> Friends' - because men don't need to learn inter-personal relationships!
> I think that TLG shouldn't try to reinforce traditional stereotypes such
> as these.
Yes, I agree. It's bugging me to read in the catalogue that Scala is
for the girls and Town Jr. is for the boys.
Ok, so this is probably the approach that sells the most LEGO, since
they use that marketing strategy. I remeber very well when I was a
child myself; I would never like to be associated with some girly toy,
so I would probably like to read that my toy is a toy for the boys.
Fredrik
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Message is in Reply To:
 | | Re: Lego Media 1999 Release
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| (...) Bah! What with ZNAP being 'primarily marketed for boys', and now 'LEGO Friends' - because men don't need to learn inter-personal relationships! I think that TLG shouldn't try to reinforce traditional stereotypes such as these. rant rant rant.. (...) (26 years ago, 6-Nov-98, to lugnet.general)
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