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THE LEGO GROUP EXPANDS MINECRAFT COLLECTION
Two additional models based on the popular virtual 3D world make their debut at
Comic-Con International and will be on shelves this September.
COMIC-CON INTERNATIONAL: SAN DIEGO (July 17, 2013) - Delighting LEGO® and
Minecraft fans across the globe, The LEGO Group today announced it is extending
its relationship with Swedish game developer Mojang to build on the blockbuster
success of its first LEGO Minecraft building set to add two new models that will
be released September 1, 2013.
LEGO Minecraft provides the opportunity to build, reconfigure and create new
Minecraft micro-worlds in a physical LEGO way. The two new 3”x3”x3” models, The
Village and The Nether, are on display for the first time at Comic-Con
International in San Diego. Fans can also enjoy and take pictures with a large
interactive 3D mosaic complete with Micromob character props at the LEGO booth
(#2829).
“LEGO Minecraft is a perfect example of how people’s passions can be amplified
when digital and physical interests are combined, and there couldn’t be more
synergy between the engine that drives the Minecraft gaming experience and the
creative fuel of a LEGO building experience,” said Michelle Wilson, senior brand
manager for LEGO Systems, Inc. “We are thrilled to continue our collaboration
with Mojang to create new Minecraft characters and environments in LEGO form so
that fans can get as creative as they’d like in their physical world as in their
digital one.”
“There’s no doubt about the connection between LEGO building and Minecraft – not
only the design similarities, but the immense creativity that our fan bases
share,” said Lydia Winters, Mojang’s director of fun. “Given how well received
the first model was last year, we can’t wait to see what fans think of these new
designs.”
LEGO Minecraft New Product Highlights
The Village
With this model, fans can create and customize their own Minecraft village with
LEGO bricks. Just like the game, fans can build houses, grow crops and beware
the mines in their own micro-world as well as play out their own storylines with
Pig, Villager and Zombie constructible Micromob figures.
The Nether
Builders can create the Minecraft Obsidian Portal and The Nether to explore the
newest biome with this micro-scale LEGO model, complete with Netherrack, gravel,
flowing lava and bedrock. This model includes two Ghasts and one Zombie Pigman
constructible Micromob figures.
The new LEGO Minecraft micro-scale models can be split into four sections and
reconfigured for different play experiences. They will be available beginning
September 1, 2013 with a suggested retail price of $34.99.
Info from LEGO.
-end of report-
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