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BILLUND, Denmark and Burbank, CA – December 16, 2011 –
Warner Bros. Consumer Products and The LEGO Group Build on Partnership to
Produce Construction Toys for THE LORD OF THE RINGS™ Trilogy and the Two Films
Based on THE HOBBIT.
-Building Sets Based on Epic Film Trilogy and Forthcoming Theatrical Release
Slated for 2012-
Warner Bros. Consumer Products and The LEGO Group announced today a partnership
that awards the world’s leading construction toy brand exclusive rights to
develop build-and-play construction sets based on THE LORD OF THE RINGS™ trilogy
and the two films based on THE HOBBIT™. The multi-year licensing agreement
grants access to the library of characters, settings, and stories for THE LORD
OF THE RINGS property, as well as films The Hobbit: An Unexpected Journey and
The Hobbit: There and Back Again. LEGO® THE LORD OF THE RINGS construction sets
are slated for a rolling global launch beginning in June 2012 in the United
States, with LEGO THE HOBBIT: AN UNEXPECTED JOURNEY scheduled for later in the
year.
“Only LEGO, with their expertise in the construction category, is capable of
doing justice to the incredibly imaginative environments depicted in the world
of THE LORD OF THE RINGS and the two films based on THE HOBBIT,” said Karen
McTier, executive vice president, domestic licensing and worldwide marketing,
Warner Bros. Consumer Products. “These films give life to amazing worlds and
characters and we are thrilled to bring fans these products that deliver an
imaginative play experience befitting of these beloved properties.”
The LEGO THE LORD OF THE RINGS collection will translate into LEGO form the epic
locations, scenes and characters of Middle-earth as depicted in all three films,
including The Lord of the Rings: The Fellowship of the Ring, The Lord of the
Rings: The Two Towers and The Lord of the Rings: The Return of the King.
In late 2012, LEGO THE HOBBIT: AN UNEXPECTED JOURNEY will give fans of all ages
a chance to build and play out the fantastical story and new characters of the
legendary Middle-earth adventures depicted in The Hobbit: An Unexpected Journey
from Academy Award®-winning filmmaker Peter Jackson, slated to premiere December
14, 2012.
“Our collaboration with Warner Bros. Consumer Products has delivered numerous
worldwide successes in the construction toy aisle with lines like LEGO® HARRY
POTTER™ and LEGO® BATMAN™, introducing us to loyal audiences who love great
stories, strong characters and the toys that they inspire,” said Jill Wilfert,
vice president, licensing and entertainment for The LEGO Group. “It’s
particularly exciting to now be able to create sets based on the fantasy worlds
and characters from THE LORD OF THE RINGS trilogy and the two films based on THE
HOBBIT, not only because we know they will foster collectability and creative
play, but also because these are two properties that our fans have been asking
us to create for years.”
Information about the sets and collectible minifigures from both collections
will be unveiled at a later date at
thelordoftherings.LEGO.com.
From LEGO Group and Warner Bros.
Other sites reporting about it. Variety.com and
Kotaku.com.
-end of report-
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