| |
From Toynews-online.biz website. Sept. 8, 2010
LEGO® Reports Double-Digit Growth
The results show net sales in the first six months of 2010 rose 34 per cent
compared to the same period last year.
All LEGO Group markets recorded double‑digit growth rates in their sales
during the period, with particularly high growth in focus markets US and Eastern
Europe. The results put the company on schedule for a sixth consecutive year of
growth.
Pre-tax profit for the period was DKK 1,559m, compared with DKK 927m for the
first half of 2009.
Net sales for the first half of 2010 were DKK 5,863m compared with DKK 4,374m in
the first half of 2009.
At the end of the period, LEGO equity was DKK 2,703m compared with DKK 1,740m at
the end of the first half of 2009.
The firm puts the results down to the substantial growth in sales along with the
fact that costs remain strictly under control.
Classic ranges such as LEGO City, LEGO Duplo, LEGO Star Wars, LEGO Creator and
LEGO Technic maintained growth.
LEGO Games were introduced last year in the UK and German‑speaking
countries, and will launch across the rest of the world this year following a
positive reception.
Similarly LEGO Atlantis, the new play theme, has generated higher sales than
expected.
Finally, the new licensed products, LEGO Toy Story and LEGO Prince of Persia,
were launched during the period and have been extremely well received by
consumers.
The global market for traditional toys, which has been stagnant in recent years,
grew by around two per cent during the first half of 2010, with LEGO market
share increasing to about five per cent of the global market.
Marko Illincic, MD of LEGO UK and Ireland, said: “The first six months of 2010
have once again seen strong results for LEGO UK and with the bulk of toy sales
taking place from now until December we are predicting another growth year.
“The launch of new Harry Potter products as well as LEGO Universe, our major
digital product launch, will further consolidate our positioning. The market is
showing early signs of recovery but it is still too early to tell what will
happen in the next few years.
“As such, the LEGO Group is taking stringent measures to ensure spending remains
under control and the company’s successive growth over the past five and half
years continues.”
LEGO Group is based in Billund, Denmark, and was founded in 1932 by Ole Kirk
Christiansen, a carpenter. LEGO founding family remains in control.
Toynews-online.biz
-end of report-
|
|
1 Message in This Thread:
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
