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ENFIELD, Conn., Jan. 11, 2010 /PRNewswire/
Great Ideas Just CLICK: LEGO Systems Launches Program to Celebrate Moments of
Inspiration
-LEGO® Photo, the First Official LEGO iPhone Application, Available for Free
Download-
-Original Short Film and Blog Among First Components of Campaign to Deliver
Content, Experiences, Tools, Contests and More-
-Think of that little bolt of excitement that hits when the solution to a
problem suddenly becomes clear. That’s a CLICK moment in action. Consider
times when a great idea comes out of the shadows of the brain and needs
to be shared. That’s a CLICK moment, too. Today, LEGO Systems launches a
program to celebrate and foster these “CLICK moments”, jump-started by
the company’s announcement of its first official iPhone application,
LEGO® Photo, available for free at the iTunes App Store.
The hub of the program, www.LEGOCLICK.com, is a virtual canvas of ideas,
inspired moments, quirky stories, solutions and tips from serial CLICKers
designed to celebrate and inspire CLICK moments of all types.
“We hope to motivate people to recognize, embrace, share and yes, chase, those
unpredictable but powerful light bulb moments in life when things just CLICK,”
said Michael McNally, brand relations director at LEGO Systems, Inc. “Exploring
your imagination from a young age, daring to realize your ideas, creating
stories and uses for what you create, solving problems that no one knew existed
- this is the stuff of LEGO play, and is exactly what leads to a lifetime of
CLICK moments.”
LEGO Photo iPhone Application
LEGO Photo is an application for iPhone and works with the iPhone and saved
images on an iPod touch that lets consumers immortalize their favorite things -
or their own CLICK moments - in LEGO form. Users can simply choose a photo from
an existing gallery or point the camera to snap a photo then touch the screen to
watch their masterpiece build. Additional screen taps shows portraits in nine
different color palette options. Celebrating CLICK portraits is easy. Users can
upload to a social networking page, email it to grandparents and friends, print
it--even tweet it using #legoclick.
LEGO Photo is available for free download from the iTunes App store; a link from
the company’s blog at LEGOCLICK.com makes it easy to find the app directly. The
best LEGO portraits use photos that are shot at close range against a light,
solid colored background.
Short Film
Created especially for LEGO Systems by the team behind groundbreaking music
videos for Coldplay, The Chemical Brothers and New Order among others, the 3:19
film reveals the story of a fictional inventor’s journey to the joy of his CLICK
moment, inspired by millions of true stories of children who have realized a big
idea using imagination, perseverance and sometimes even LEGO bricks. A pile of
LEGO bricks is what motivated the production team to create a visual vignette -
punctuated with whimsical animation and a playful, original score - that
celebrates the sometimes simple and often sublime attainability of a CLICK
moment. LEGOCLICK.COM Fans of life’s CLICK moments can join the conversation on
this blog that celebrates light bulb moments, grand or understated. A
conversation about what makes things CLICK, the blog shines a light on those
people whose ideas have helped to inspire others, or those little moments when
an idea is incubated or launched. Guest contributors will share stories of how
things CLICKed for them, ideas for how to find a CLICK moment and photo and
video inspiration to tickle the inner creator in anyone. To share personal CLICK
moments, email LEGOCLICK@gmail.com, post a comment to the LEGO CLICK fan page on
Facebook or send a tweet #legoclick. LEGO Systems Inc. (LSI) is the Americas
division of the LEGO Group, a privately-held firm based in Billund, Denmark that
is the world’s leading manufacturer of construction toys. The company is
committed to the development of children’s creative and imaginative abilities
through high-quality, creatively educational play materials, and its employees
are guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen:
“Only the best is good enough.” For more information, visit www.LEGO.com LEGO,
the LEGO logo and the minifigure are trademarks of the LEGO Group. ©2010 The
LEGO Group.
SOURCE: LEGO Systems, Inc.
Prnewise
LEGOCLICK Website.
-end of report-
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