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Subject: 
LEGO® CLICKAwards 2009
Newsgroups: 
lugnet.general, lugnet.mediawatch, lugnet.fun
Date: 
Wed, 5 Aug 2009 09:01:35 GMT
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NEW YORK, Aug. 3 /PRNewswire/ --

In honor of National Inventors’ Month, LEGO Systems Inc. launches its LEGO® CLICK! Awards, an essay contest for children ages 6 to 13. In addition, the Smithsonian Institution’s Lemelson Center for the Study of Invention and Innovation and LEGO Systems Inc. hosted families for a two-day collaborative build of the world’s largest light bulb - the universal symbol of a big idea - made entirely of LEGO bricks on August 1 and 2 at the National Museum of American History.

VIDEO Medialink and LEGO Systems Inc. at: Video

The 8-foot-tall light bulb was assembled by museum visitors with the help of LEGO Master Builders. Additionally, the museum’s hands-on invention space, Spark!Lab, hosted special interactive, construction play-themed activities for children where they are able to “patent” their creations. All of the programs reinforced the connection between play and invention explored in the museum’s “Invention at Play” exhibition and celebrate the philosophy that anyone can have a big idea and then can bring it to life.

“Invention is the practical application of creativity, and is a core benefit of our play pattern that we are thrilled to encourage children to explore further,” said Soren Torp Laursen, president, LEGO Systems. “As children have fun building with LEGO bricks, they also engage in a trial and error process that culminates in that moment when everything clicks and their idea becomes real. In so doing, they build the confidence they need to tackle and solve problems and share ideas - qualities they can take with them into adulthood to contribute innovative ideas and solutions at work, at play or in their communities.”

Now in its third year (formerly called the LEGO Creativity Awards), the LEGO CLICK! Awards are designed to inspire and celebrate children’s creativity, innovative thinking and inventive spirit. Five winning essays will be each be awarded a $5,000 savings bond. More information is available at LEGOCLICKAwards

From the LEGOCLICKAwards website: You just have to be between 6-13 years old share your idea with us. Five winners will each be awarded a $5,000 savings bond to celebrate and encourage his/her inventive spirit!

Other Links:
LEGOFamilyTime
InventionAtPlay


Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://www.mediaseed.tv.

08SF09-0028

SOURCE Medialink; LEGO Systems Inc.

http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/08-03-2009/0005070999&EDATE=

-end of report-



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