Subject:
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Re: Lego changes CEO after new losses
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Fri, 22 Oct 2004 14:40:40 GMT
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Viewed:
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74 times
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In lugnet.lego, Adrian Egli wrote:
> In lugnet.lego, Arne Lykke Nielsen wrote:
> > Hi,
> >
> > Just noticed this press release:
> >
> > http://www.lego.com/eng/info/default.asp?page=pressdetail&contentid=12504&countrycode=2057
> >
> > Kjeld Kirk Kristiansen retires, and LEGOLAND parks will be a seperate company,
> > after new losses this year.
> >
> > Arne, Copenhagen
>
> Local news has gotten the story-
>
> http://www.signonsandiego.com/uniontrib/20041022/news_1b22lego.html
>
> Adr.
I thought this part of the article was completely off base:
Dennis Speigel, president of International Theme Park Services,
a consulting firm, said Legoland has a high-quality product but
it appeals to a limited segment of the population: families with
small children.
"People have always had a good experience there," Speigel said.
"It is a very narrow demographic. It does not appeal to teenagers
or adults."
My guess is that this statement is based simply on data on the ages of visitors
to Legoland. and does not take into account the background of the parents.
My guess is that families who go to Legoland have at least one parent who is an
AFOL, or at the very lest, has fond memories of playing with LEGO as a child.
I'd like to know how many "families with young children" have at least one
parent who played with LEGO as a child.
My guess is that yes Legoland does appeal to a limited segment of the
population. It appeals to parents who loved playing with LEGO as a child.
Jeff
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Message has 1 Reply:
 | | Re: Lego changes CEO after new losses
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| (...) Is the article off-base, or just not specific? I mean, it sounds completely accurate to me. Most kids who grew up in the 70's and 80's in the US (who are becoming parents now) had some experience with Lego. As a kid, almost everyone I knew had (...) (20 years ago, 22-Oct-04, to lugnet.lego, lugnet.general)
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