Subject:
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Re: A Day in the Life (was:Re: Lego changes CEO after new losses_
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Newsgroups:
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lugnet.lego, lugnet.general
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Date:
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Fri, 22 Oct 2004 14:28:37 GMT
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Viewed:
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89 times
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In lugnet.lego, David Laswell wrote:
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In lugnet.lego, Thomas Main wrote:
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he blew his resources on bionicles
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Yup, it’s a darn shame that he put money into a non-licensed product that so
took the world by storm that while it was still fairly obscure it ranked as
the top selling ACTION FIGURE line (beating Star Wars, Power Rangers,
etc.), all by itself, with no help from any other more “pure” LEGO theme.
Yeah, it’s too bad that they’re pulling in so much profit on one theme, and
that it’s proved to be a marketable enough property that they can make
money on licensing fees from other companies, rather than the other way
around.
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Well, I meant that as a joke. I am aware that Bionicle is extremely sucessful.
But your post did get me to thinking. Bionicle is such a strong brand by itself
that as long as TLC is looking to sell properties to (I assume) raise
cash...Bionicle would be a heck of a choice :P
--
Thomas Main
thomasmain@myrealbox.com
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