Subject:
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Re: Fed UP!!!!!!!!
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Newsgroups:
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lugnet.general
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Date:
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Thu, 15 Jul 2004 07:49:37 GMT
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Viewed:
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2335 times
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In lugnet.general, Richard Bryan wrote:
> Advanced Designer sets fill my dream nicely, and
> I have to believe that those sets were created, at least partially, in response
> to AFOL's whining about Juniorized sets.
I think not.
Sculptures, Legends (now renamed Classics???), My Own Train, My Own Creation
series, bulk bricks, My Own Train, ISD, the Maersk Container Ship, (ie anything
with set number 10000+) and associated with Lego Direct were probably all due in
part or whole to AFOL requests.
It will be interesting to see which of these intiatives are continued and which
ones are quietly dropped. I suspect that it will be AFOL purchasing power rather
than AFOL whining that is the deciding factor.
Th Designer stuff fits in too neatly with the rest of the mainstream range and
strategy for AFOLs to be able to claim credit. They look a lot like the
centrepiece of the "Back to Basics" strategy, which is a response to the failed
attempt to broaden the brand and some very expensive licensing mistakes (ie huge
numbers of Galidor, Harry Potter and SW stock being cleared at steep discount).
In the grey area would have to be the Designer "pods" which look suspiciously
like a .space fad.
Thank the stars - I think the "Designer" strategy is working. In the past 12
months, I haven't seen any Designer sets discounted at all. I think this is a
good sign.
And I suspect we'll never know for sure. I think TLC is too engrossed in a
do-or-die struggle with other toy companies to tell us much about how they
decide their product strategies.
Note to Jake: I am sure the folk here (me included) would love to know which
whines worked and which ones didn't so that future whining can be more carefully
targeted.
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Message has 1 Reply:
Message is in Reply To:
 | | Re: Fed UP!!!!!!!!
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| (...) Good logic. That's exactly like saying, if you hate the whining so much, stop reading LUGNET. (...) How do you know? They may respond if enough people voice their opinion. (...) Yes, I think Jake is doing a great job. Thanks, Jake. That said, (...) (20 years ago, 14-Jul-04, to lugnet.general)
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