Subject:
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Re: I need your help... and info!
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Newsgroups:
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lugnet.general
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Date:
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Tue, 16 Mar 2004 01:20:04 GMT
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Viewed:
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978 times
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In lugnet.lego, Stephane Simard wrote:
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Done.
I think your people will be surprised at how few of my Lego purchases are
made at Shop @ Home or retail. (75% are made at eBay and BrickLink). I
suspect there are many AFOLs with a similar percentage.
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Same here. This past December, I came back from a 19-year ‘dark age’ where my
most recent hobby was CCGs. With that kind of background, I was loathe to pay
retail for sets past my initial impulse buy of a SW Minis set. Combine that
reluctance with the fact that none of the current lines appeal to me, and
eBay/Bricklink seemed a natural fit. So while I have spent (a lot) on LEGO in
the past three months, TLG might only see 20% of that.
That said, I have (and would again) pay TLG up-front for more Legends or
contemporary lines that matched up to the standards set in the 80s. Except for
a 4534, every purchase I’ve made on eBay/Bricklink has been for sets/parts of
that vintage. The price point hasn’t been so much a factor as the models/themes
that comprised those purchases.
It’s frustrating to read that AFOLs only make up 5% of the market when I know
that what I’ve spent on LEGO for myself in the last month completely dwarfs the
amount that’s been spent for my eight nephews/nieces in their entire lives.
I’ve now got tubs of bricks that weigh more than those kids, let alone their
LEGO collections.
I’m not bragging (confessing’s more like it) but I’m willing to bet that I’ve
spent more on LEGO in three months than most neighborhoods do for their kids,
collectively, in a year. I can’t say for certain, but from what I read around
here, it would seem that many other AFOLs pour money into their LEGO hobby via
eBay/Bricklink, as I do.
For a company that seems to put a lot of weight into market research, you’d
think TLG would have figured out a way to lure the AFOL dollar from the
secondary market by now, instead of dismissing us as an insignificant percentage
of their customer base.
Here’s hoping the results of Jake’s poll open the right eyes, because I don’t
think TLG is healthy enough to dismiss the AFOL for much longer.
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