Subject:
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Re: The Knight Bus has arrived... but it's not all good news
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Newsgroups:
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lugnet.dear-lego, lugnet.general
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Date:
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Mon, 1 Mar 2004 15:49:41 GMT
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Viewed:
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74 times
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I wonder how much it costs them to assemble a focus group that will say a
quality reduction is exactly what they would buy! This is absolutely
ridiculous. There are so many different colors in the Lego color pallete
that it is absurd to think that even kids would get bored with them. What
kids and adults get bored with is the fact that some of the new and
different colors are next to impossible to use in the limited quantites they
are available.
"Bigboote predicts that casual LEGO "maniacs" and collectors alike will
purchase multiple copies, if not
dozens, of the same set, in order to build the model in a single color."
So, this is the approach Lego has to take to get the sales numbers up. If
we keep the colors ramdom then people will be forced to buy lots more sets
if they hope to use the colors we decide to release. What a low down
business practice this is. With every new press release that comes out of
these people I get closer and closer to dumping Lego all together.
A completely and thouroughly disgusted customer!
Greg
"James Stacey" <james@minifig.co.uk> wrote in message
news:HtwHyA.1Lnw@lugnet.com...
> The truly sad thing about your press release is it is believable. A couple
> of years ago I'd have laughed at the concept, nowadays its almost
> believable. I feel sorry for Jake. Every stride forward made in fostering
> closer relations with the community, he gets dragged back by shoddy
> decisions or quality (set design / brick colour) coming from the company
> behind him
>
> ho hum!
>
> --
> James Stacey
> ------
> www.minifig.co.uk
> Lugnet Member #925
> I'm a citizen of Legoland travellin' Incommunicado
>
> "Cary Clark" <cary@corp.nospamwebtv.net> wrote in message
> news:Httn6o.1n7t@lugnet.com...
> > In lugnet.general, Huw Millington wrote:
> > > The first of the new Harry Potter sets is now available in the UK. the • 4755
> > > Knight Bus has arrived, but, as others have noted in .harrypotter, • quality
> > > is definitely slipping.
> > >
> > > The instructions seem to printed on a much inferior paper stock, but • that's
> > > nothing to the differences in colour of the purple parts....
> >
> > FOR IMMEDIATE RELEASE
> >
> > LEGO Introduces New Collectable Colors
> >
> > Billund, Denmark -- The LEGO Group has taken collectability to a new • level
> by
> > varying the colors slightly, but perceptably, in its newest sets.
> >
> > "We've had an enormous response from collectors with our Bionicle masks" • said
> > Yohann Bigboote, LEGO's latest Director of Marketing, "so we've decided • to
> raise
> > the excitement a notch by varying the brick color, piece by piece."
> >
> > The color differences are achieved through a patent-pending technology,
> > guaranteeing that no two bricks are exactly the same hue. Bigboote • predicts that
> > casual LEGO "maniacs" and collectors alike will purchase multiple • copies,
> if not
> > dozens, of the same set, in order to build the model in a single color.
> >
> > "Focus groups in both Germany and the United States have expressed • boredom
> with
> > our past color quality" said Bigboote. "We're determined to thrill the • youngster
> > when they open the box, because they'll never know what color lies • inside."
> >
> > Bigboote refused to comment on rumors that LEGO is also considering • slightly
> > adjusting the size of the brick itself in the same random manner. "We're
> > considering all options, but we have nothing to announce at this time."
> >
> > DISCLAIMER
> >
> > The above is a parody. It is not true. I made it up.
>
>
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