 | | Re: LEGO fires CEO Plougman - concentrates on bricks
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| (...) In the Danish TV tonight Kjeld Kirk Kristiansen said, thet the change from Duplo to Explorer had been a fatal mistake, as the sales had HALVED!! So, yes, I guess that'll mean that they'll return to the DUPLO branding. Arne, Copenhagen (20 years ago, 8-Jan-04, to lugnet.general, lugnet.duplo)
| | | | | Re: LEGO fires CEO Plougman - concentrates on bricks
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| I can't tell you how many people I have helped in the Lego aisle this past year. People looking for Duplo size Lego were confused. These people were buying products for children that were not their own. (Individuals not familiar with the product (...) (20 years ago, 8-Jan-04, to lugnet.general, lugnet.duplo)
| | | | | Re: LEGO fires CEO Plougman - concentrates on bricks
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| I'd heard that the change of name from Duplo had been received very badly in Lego's traditional markets of Germany and Denmark. It's a poor show though for any modern company that there's so much inertia (read: spent money) in a re-branding that (...) (20 years ago, 9-Jan-04, to lugnet.general, lugnet.duplo, FTX)
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