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Subject: 
Re: Lego attributes annual loss to HP and Star Wars sales
Newsgroups: 
lugnet.general
Date: 
Mon, 5 Jan 2004 05:27:39 GMT
Viewed: 
861 times
  
The reason HP sales were so low last year is obvious.

There was no new Harry Potter movie last year.

Although the next Harry Potter movie will be coming out in June of this
year, previous HP movies had the good fortune of being released in
November, which is about the perfect time for any corresponding
merchandise to be picked up for Christmas.  So I don't anticipate the
LEGO HP line associated with the third film to do as well as they have
done with the previous movies.

Star Wars merchandise sales may start to pick up late this year as the
advent for the Episode III starts to gather steam, and the popularity
will probably sustain corresponding merchandise sales for most, if not
all of 2005.

>> Mark



Message is in Reply To:
  Lego attributes annual loss to HP and Star Wars sales
 
Lego looks set to announce its third-ever loss this year after its chief operating officer said Star Wars and Harry Potter products had a disappointing 12 months. The company had worked hard since it made a $180m loss in 2000 to turn round the (...) (21 years ago, 5-Jan-04, to lugnet.general)  

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