Subject:
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Lego attributes annual loss to HP and Star Wars sales
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Newsgroups:
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lugnet.general
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Date:
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Mon, 5 Jan 2004 00:38:57 GMT
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Lego looks set to announce its
third-ever loss this year after its chief operating officer said Star Wars and
Harry Potter products had a disappointing 12 months.
The company had worked hard
since it made a $180m loss in 2000 to turn round the business, and achieved
successful sales of Harry Potter and Star Wars products last year. The Hogwarts
Castle, a top-of-the-range item in the Harry Potter series, sold almost a
million items.
However, the company's difficulties suggest that these innovations may not be
enough in the long term to make up for the growing number of children who prefer
playing computer games to building towers with plastic bricks.
read more about it
here:http://www.money.telegraph.co.uk/money/main.jhtml?xml=/money/2003/12/30/cnlego30.xml&menuId=242&sSheet=/money/2003/12/30/ixfrontcity.html
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Message has 1 Reply:
 | | Re: Lego attributes annual loss to HP and Star Wars sales
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| The reason HP sales were so low last year is obvious. There was no new Harry Potter movie last year. Although the next Harry Potter movie will be coming out in June of this year, previous HP movies had the good fortune of being released in November, (...) (21 years ago, 5-Jan-04, to lugnet.general)
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