To LUGNET HomepageTo LUGNET News HomepageTo LUGNET Guide Homepage
 Help on Searching
 
Post new message to lugnet.generalOpen lugnet.general in your NNTP NewsreaderTo LUGNET News Traffic PageSign In (Members)
 General / 44056
  Re: New colors and other info (ATTN JAKE)
 
Look at it like this. Coke knew that 1 in 12 of its customers in focus groups was rabidly, militantly opposed to messing with the flavor. Coke also knew full well that that 1 in 12 had a way of swaying the other 11 in the room, who liked New Coke (...) (21 years ago, 22-Nov-03, to lugnet.general, FTX)  
 
  Re: New colors and other info (ATTN JAKE)
 
(...) The easy way around this is simply to not use focus groups, but to poll individuals. The idea behind a focus group is to see how interaction between the participants unfolds so that you can anticipate how general public reaction might unfold. (...) (21 years ago, 22-Nov-03, to lugnet.general, FTX)

©2005 LUGNET. All rights reserved. - hosted by steinbruch.info GbR