 | | Re: New colors and other info (ATTN JAKE)
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| Look at it like this. Coke knew that 1 in 12 of its customers in focus groups was rabidly, militantly opposed to messing with the flavor. Coke also knew full well that that 1 in 12 had a way of swaying the other 11 in the room, who liked New Coke (...) (21 years ago, 22-Nov-03, to lugnet.general, FTX)
| | | | | Re: New colors and other info (ATTN JAKE)
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| (...) The easy way around this is simply to not use focus groups, but to poll individuals. The idea behind a focus group is to see how interaction between the participants unfolds so that you can anticipate how general public reaction might unfold. (...) (21 years ago, 22-Nov-03, to lugnet.general, FTX)
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