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Subject: 
Re: New colors and other info
Newsgroups: 
lugnet.general
Date: 
Tue, 18 Nov 2003 22:29:45 GMT
Viewed: 
814 times
  
In lugnet.lego, Jake McKee wrote:
   Color Modifications

As has been pointed out, there have been some modifications to the color palette. This was done with a great deal of consideration, and for a couple of very good reasons.

1. LEGO is known for having a bright, sharp color palette. As you can tell from the photo that Joe Meno posted (http://news.lugnet.com/general/?n=43553) some of the old colors (like light and dark gray) are fairly “muddy” and dull. In addition to consumer feedback pointing this out – and not positively – we didn’t like the “muddiness” either, and looked for a solution to make all the LEGO colors “fit”. Check that picture from Joe again; you can clearly see how much nicer the new colors look. These new colors are brighter and sharper and more consistent with the primary palette for which the LEGO Brand is known.

2. The LEGO color palette has grown a bit organically (a nice way of saying haphazardly) over time. As needs for new colors came up, new colors were created somewhat independently of the rest of the colors. Since we have added many new colors in the last few years, it was clear that we needed a specific, focused, and defined color palette. In design terms, the colors needed to “fit together” better.

Jake,

Thank you for the information. It shows a lot of respect to the LUGNET community for LEGO to be this forthcoming with the reasoning behind these changes.

I feel compelled to publicly mourn the demise of my absolute favorite LEGO color, Dark Grey. I think it was exactly the organic muddiness of this hue that made it my favorite. I really like how it looks next to Yellow brick, and I fear that the new Dark Grey will not have this same effect. (Can you tell that I’m an RCX fan?) I think I will be forced to treat the new Dark Grey as a different color in both my sorting system and in the models that I build, but I doubt that I will collect it quite so fervently.

- Chris.



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