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Subject: 
Re: Message boards on LEGO.com?
Newsgroups: 
lugnet.general
Date: 
Wed, 13 Nov 2002 15:41:12 GMT
Viewed: 
993 times
  
In lugnet.general, Steven Combs writes:
In lugnet.general, James Trobaugh writes:
Has anyone heard anything about this? I just noticed it this morning.

http://boards.lego.com/discussions/participant/default/allcats.jsp?sessid=

LEGO has had message boards for the Mindstorms site for a while now.  I am
not sure how long these have been around but judging from the number of
messages, not long.  My guess is that the younger folks would probably use
these boards more and that the adult fans would probably continue to use
LUGNET. However, you have to wonder if LEGO is trying to capture the LUGNET
community as well.

I have every reason to believe that's not their intention at all. Every
Question and Answer session with Brad, and every discussion I've had with
LEGO Direct employees, tells me their primary focus is the kids, which make
up the overwhelming majority of their market. Note the moderation system
already in place - they are trying to form a safe environment for the kids
posting there. Also, the topics focus on their products rather than on
"community" topics. They are polling kids for feedback on LEGO's product line.

I do not believe they will venture out very far beyond their core business -
selling toys. We won't see them try to launch an AFOL community replacement
site, because it won't be profitable for them. I wouldn't worry about LEGO
trying to replace LUGNET or other fan-run sites. I do think their boards are
a good idea, and I'm glad to see them finally in place.

-Tim



Message is in Reply To:
  Re: Message boards on LEGO.com?
 
(...) not sure how long these have been around but judging from the number of messages, not long. My guess is that the younger folks would probably use these boards more and that the adult fans would probably continue to use LUGNET. However, you (...) (22 years ago, 13-Nov-02, to lugnet.general)

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