Subject:
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Re: Lego considering Franchise shops and other stuff
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Newsgroups:
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lugnet.general
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Date:
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Tue, 14 May 2002 13:24:53 GMT
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Viewed:
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787 times
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This article raises an interesting question -
> > We have to return to the core of our brand and to deliver what consumers • are expecting
> > from us," said Mr Kristiansen...
As a consumer, what do you expect from Lego?
Are expectations wildly different based on the relationship a consumer has
with the the company? For example, I'm sure an adult fan of the brick has
different expectations than those of a parent who is only an occasional
purchaser.
And how is Lego determining the expectations of its buyers? The online Lego
polls are a very visible method.
Some things to think about.
Bryan
"Deidre Rushton Brumby" <drb@tasmail.com> wrote in message
news:Gw30Ju.7LA@lugnet.com...
> Just found this, apologies if already posted:
> Lego returns to basics to rebuild brand
> By Sven Clausen and Anton Notz in Billund
> Published: May 12 2002 16:33 | Last Updated: May 13 2002 20:08
>
> You'll probably need to paste the URL back together:
>
>
http://news.ft.com/ft/gx.cgi/ftc?pagename=View&c=Article&cid=FT3F7YK251D&liv
e=true&useoverridetemplate=ZZZFKOXOA0C&tagid=ZZZB2FVYA0C&subheading=consumer
%20industries
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Message is in Reply To:
 | | Lego considering Franchise shops and other stuff
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| Just found this, apologies if already posted: Lego returns to basics to rebuild brand By Sven Clausen and Anton Notz in Billund Published: May 12 2002 16:33 | Last Updated: May 13 2002 20:08 You'll probably need to paste the URL back together: (URL) (22 years ago, 14-May-02, to lugnet.general) !
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