Just found this, apologies if already posted:
Lego returns to basics to rebuild brand
By Sven Clausen and Anton Notz in Billund
Published: May 12 2002 16:33 | Last Updated: May 13 2002 20:08
You'll probably need to paste the URL back together:
That's the best news I've heard in a long time around here! It's about time they figured out what we have been talking about for a long time here! Back to Lego basics! Yahoo! ~Adam~ (...) (23 years ago, 14-May-02, to lugnet.general)
(...) -Erik bored again with his 2x2 basic bricks that he had such... special plans for. Needs just the right amount of special pieces again. (23 years ago, 14-May-02, to lugnet.general)
This article raises an interesting question - (...) are expecting (...) As a consumer, what do you expect from Lego? Are expectations wildly different based on the relationship a consumer has with the the company? For example, I'm sure an adult fan (...) (23 years ago, 14-May-02, to lugnet.general)
