Subject:
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Brand identity vs. Brick integrity
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Newsgroups:
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lugnet.general
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Date:
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Sat, 20 Oct 2001 04:46:22 GMT
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This is a link to a comment that was posted to the Fast Company website,
regarding the recent LEGO-related essays that were featured there.
http://www.fastcompany.com/soundoff/reader_comment.html?cid=7261
This guy hits the nail smack on the the head.
Is anyone at LEGO head office listening?
Take a look at what this guy says.
You can't promote a brand that isn't backed by a product.
Currently LEGO is promoting a brand identity based on products of the past;
based on memories. Memories fade... brand identities become diluted.
The guy sums it up beautifully. Go back to being a toy company and the
brand identity issue will take care of itself. He's 100% right, "Who HASN'T
heard of Lego??!"
Regards,
Allan B.
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