Subject:
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Re: New LEGO system for business and strategy development
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Newsgroups:
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lugnet.general
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Date:
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Thu, 4 Oct 2001 14:16:35 GMT
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Viewed:
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1642 times
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In lugnet.lego.announce, Suzanne D. Rich writes:
> The following press release was copied from:
> http://www.lego.com/info/pressspecific.asp?PressReleaseId=179&Year=2001
>
> -Suz
> -------------------------
> New LEGO system for business and strategy development
> -------------------------
> Executive Discovery -- associated with LEGO Company -- has unveiled the first-
> ever LEGO product specifically for adults -- a tool that helps business managers
> develop strategy by using the creative dynamics of the LEGO Brick and play.
>
> Using a new concept called LEGO SERIOUS PLAY, boardrooms are turned into
> innovative environments, where managers and employees build representations of
> their business and business landscape using LEGO Bricks. This changes the
> concept of enterprise strategy from a static expression of words on paper to an
> open-ended, flexible creation that people throughout the organization can get
> their hands on.
>
> The first application of LEGO SERIOUS PLAY, called Real Time Strategy, is more
> than just a building set, however. It replaces strategic plans with flexible
> Simple Guiding Principles. To be launched in 2002, it involves guided sessions
> with a facilitator who helps participants make the most of a new way of
> developing business strategy.
> ...
> If you would like to know more about Real Time Strategy and LEGO SERIOUS PLAY
> please visit:
> http://www.seriousplay.com or use the contact information below.
> ...
Finally! Something in the office WORTH pilfering...
Jason J Railton
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