Subject:
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Re: TLC recalls 6776 (the person who complained)
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Newsgroups:
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lugnet.general
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Date:
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Fri, 28 Sep 2001 21:32:09 GMT
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Viewed:
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2646 times
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In article <GKE0Ao.Kw8@lugnet.com>,
"Mike Walsh" <mike_walsh@mindspring.com> wrote:
> "Mark Sandlin" <sandlin@nwlink.com> wrote in message
> news:sandlin-3D2500.09332628092001@news.lugnet.com...
>
> [ ... snipped ... ]
>
> >
> > Wow. These lines lead me to believe that the person is a moron, and is
> > reading her own ideas into the toy.
>
> I have disagree with you. A lot of marketing is based on first impressions
> which are usually made by people simply glancing at a product or only
> looking at the pictures. I don't think many people read all of the details
> about a product. In the case of 6776, how could she know the story without
> buying the set? I looked at the box briefly the other day (to see the
> offending images myself). I don't recall the story of the Alpha Team being
> on the external box but I could be wrong.
There's no story to grasp:
> > > "I noticed immediately on the front it was a tower that collapsed
when a plane hit it," Berry said.
Nothing on the box shows the rocketship hitting the tower. This is
overreaction, pure and simple.
That goes back to my original point:
> > Neither the box nor the package show anyone being killed, or any cities
> > being destroyed.
<snip>
> I think that LEGO has done the right thing. The short term costs associated
> with pulling 6776 off the market pale in comparison to the long term damage
> that could potentially done to their name and reputation and there is no way
> to put a cost on that. It simply isn't worth the risk.
And this is the real point. It's all about LEGO avoiding bad, even
uneducated publicity. Unfortunately, I really hate it when organizations
have to bow to the whim of the lowest common denimonator.
~Grand Admiral Muffin Head
--
Mark's Lego(R) Creations
http://www.nwlink.com/~sandlin/lego
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Message is in Reply To:
 | | Re: TLC recalls 6776 (the person who complained)
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| "Mark Sandlin" <sandlin@nwlink.com> wrote in message news:sandlin-3D2500....net.com... [ ... snipped ... ] (...) I have disagree with you. A lot of marketing is based on first impressions which are usually made by people simply glancing at a (...) (23 years ago, 28-Sep-01, to lugnet.general)
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