Subject:
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Re: LEGO S@H Summer 2001 Catalog(s)
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Newsgroups:
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lugnet.general
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Date:
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Tue, 3 Jul 2001 23:21:49 GMT
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Reply-To:
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(cmasi@cmasi.chem.tulane.edu)NoSpam()
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Viewed:
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424 times
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Matthew Gerber wrote:
>
> First I would like to crow a bit, then make a complaint.
>
> I received two (count 'em, two), different S@H catalogs in the mail today. I
> had seen posts discussing the fact that there seemed to be two different
> versions of the catalog this quarter, and wondered which one I would get.
> Thanks to a previous S@H snafu (their fault-shipped to my mailing address
> once by mistake) I ended up with both types of catalog today! Way cool, huh?
> If they are likely to keep this up (and I don't recall them doing this
> before), I'm not likely to correct their mailing mistakes, ya' know?
>
> Now, to complain. I was worried that the catalog I did receive would be the
> one without the Duplo Bob the Builder sets, something my almost 2 year old
> daughter and I have been looking forward to with quite a bit of excitement.
> I realize now though, that if I had only received the catalog with the
> Bionicle cover, we wouldn't have seen the sets (there is no Duplo in that
> issue-now I can order up the sets for her birthday on the 25th out of the
> other). I don't care for this.
>
> Why bother with the expense and hassle of creating two alternate catalogs? I
> would much rather see one large coherent catalog each quarter, myself.
>
> Anyway, that's my 2¢.
>
> Matt
Matt,
LEGO's marketing is a bit kerflooey. I am guessing that they are trying to
target audiences by sending people catalogues that reflect their individual
choices: some buying histories get catalogue one, and other buying histories get
catalogue two.
The targeted marketing idea would be great if the buyers could be pegged into
a target zone, but targeted marketing doesn't work well when the catalogues are
going to people like you and me (and I assume others) that buy LEGO for a wide
variety of age groups. Personally, I by LEGO for the 30+ group (me), the under 2
group, and the under 6 group. One year I got a Holiday catalogue with a lot of
Duplo stuff in it, and I bought the under 6 group a lot of Duplo. Lately, I have
not seen much Duplo in the catalogues I get, so I have now idea who Duplo Bob
is. So, LEGO may be loosing some of my business because I don't know about the
Duplo Bob stuff.
Chris
--
See some of my LEGO creations at http://cmasi.chem.tulane.edu/~lego/
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Message has 2 Replies:
 | | Re: LEGO S@H Summer 2001 Catalog(s)
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| (...) Exactally. While I can appreciate trying to target your customers, I guess what I am really looking for is a definitive source book. I mean, new LEGO product doesnt get released just every day. In fact, it is usually just once a year. I want a (...) (23 years ago, 3-Jul-01, to lugnet.general)
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