Subject:
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Re: LEGO Media International launches first television programme at MIPTV 2001
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Newsgroups:
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lugnet.general
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Date:
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Sat, 7 Apr 2001 18:20:46 GMT
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Viewed:
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1425 times
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In lugnet.lego.announce, Suzanne D. Rich writes:
> taken from:
> http://www.lego.com/info/pressspecific.asp?PressReleaseId=172&Year=2001
>
> LEGO Media International launches first television programme at MIPTV 2001
>
> LEGO Media International (LMI), the new TV and film division of the world-
> renowned children’s brand, today premieres its first ever programme, Little
> Robots, at the MIPTV 2001 programme market in Cannes.
>
> Monday, April 2 2001 Little Robots is a brand new pre-school animation programme
> based on the acclaimed children’s book by Mike Brownlow, published by Ragged
> Bears Publishing Ltd. The pilot show has been produced for LMI by award-winning
> animation house Cosgrove Hall Films, whose credits include Danger Mouse, Count
> Duckula, Noddy and the new Bill & Ben. Written by top UK children’s TV writers
> and voiced by leading comedy actors (Lenny Henry, Su Pollard, Darren Boyd and
> Jimmy Hibbert), the programme uses an innovative technique which combines model
> animation with CGI backgrounds and effects. LMI aims to produce 26 x 10’
> episodes for transmission in the autumn of 2002.
>
> The story The story focuses on Tiny Robot and his little friends, who are
> pioneers and architects of a brand new world. They have been abandoned on a
> scrapheap by the ‘real’ world – but, using the toolkit inside his head, Tiny
> sets about repairing his friends, and together they build a magical world of
> their own inside the scrapheap. Using their skill and imagination, they turn
> what we throw out – nuts and bolts, metal and rubber - into homes, trees and
> flowers…… and even their own sun, moon and stars.
>
> Little Robots has been executive produced for LMI by Vanessa Chapman, Controller
> of Programming & Strategy, and Michael Carrington, Head of Acquisitions & Co-
> productions. Vanessa is a former Controller of Children’s Programming at ITV and
> Michael joined LMI from the BBC's Children’s Department, where he was Deputy
> Head of Acquisitions & Animation.
>
> “When we saw the book, both Michael and I leapt upon it and knew that we just
> had to turn it into LEGO Media’s first TV programme,” said Vanessa Chapman. “It
> looked so different from anything else we’d ever seen in the market place for
> this age group. It’s cool and retro in design, the characters are quirky and
> fantastical and their world is weird and wonderful. Our Little Robots are
> picking up from where The Magic Roundabout and The Clangers left off.”
>
> Unveiling the programme at an exclusive launch event held in the futuristic
> South of France home of fashion designer Pierre Cardin, Conny Kalcher, Global
> Vice President, Children’s TV Programming & Film for LMI, said, “Little Robots
> has all the ingredients to become a global children’s classic – charming
> characters, a great story, a new look and a lot of heart. The Little Robots
> represent big ideas. We’ve had ‘Girl Power’ – this is ‘Little Robot Power’!”
>
> For further information:
>
> Eva Lykkegaard
> LEGO Company Global Company Communications
> +45 79 50 74 24
>
> or
>
> Graham Drew
> Shine Communications for LMI
> +44 (0)20 7553 3333 +44 (0)7866
> 628635 (mobile)
>
> This page was updated on April 2nd, 2001
Hope it comes on after Teletubbies...
We'll say, when we see.
C-ya
Aaron
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