Subject:
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Re: 20 Years of TLC's Frustration with "LEGOS"
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Newsgroups:
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lugnet.general
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Date:
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Thu, 29 Mar 2001 16:18:33 GMT
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Viewed:
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2934 times
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In lugnet.general, Bryan Beckwith writes:
> LEGO hasn't always been known for building blocks. IIRC the Ultimate LEGO
> Book says one of TLC's most successful product launches was a plastic
> tractor. TLC also (originally) made lots of wooden toys. I can only
> imagine that when the message was running in 1981, they were planning on
> developing other types of toys or at least wanted to have the option.
>
> Imagine how difficult it would be for TLC to release something unrelated to
> bricks. If they were to release something like a Furby (just an example),
> we would be perplexed as to how it worked with our LEGOs, er, LEGO bricks.
> After all, if it had the LEGO logo on it, we would assume it was part of the
> system of LEGO bricks.
>
> Bryan Beckwith
>
>
> > But why would the LEGO company want to release anything other than plastic
> > building bricks? It's what they're good at. They have nothing like the • same
> > expertise in other product lines, which would surely distract company and
> > consumer focus from their profitable and world-renowned "LEGO bricks". • Right?
> > What would be the point of a clothing and accessories range, for instance? • Or
> > bastardising an educational product like LEGO Technic into collectible • action
> > figures with collectible gimmicks?
> >
> > </remove tongue from cheek>
> > --DaveL
Well.. there is a LEGO line of china/collectible mugs... I run into it all
the time when I do a search on eBay for LEGO. They're sprinkled in between
all of the "real" hits for LEGO Building Bricks (there! I did it! <G>).
I don't know if said mugs/china stuff is actually associated with TLG in any
way, but I know that it's been around a while... perhaps this is a reason
for their wish to attempt to differentiate - LEGO Building Bricks.. vs LEGO
china/collectible mugs...
Just random thoughts.
Joel J
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Message is in Reply To:
 | | Re: 20 Years of TLC's Frustration with "LEGOS"
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| LEGO hasn't always been known for building blocks. IIRC the Ultimate LEGO Book says one of TLC's most successful product launches was a plastic tractor. TLC also (originally) made lots of wooden toys. I can only imagine that when the message was (...) (24 years ago, 29-Mar-01, to lugnet.general)
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