Subject:
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Re: 20 Years of TLC's Frustration with "LEGOS"
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Newsgroups:
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lugnet.general
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Date:
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Mon, 26 Mar 2001 04:12:41 GMT
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Viewed:
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2164 times
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"Kyle D. Jackson" wrote:
>
> G'day folks,
>
> This seemed as good a place as any for this.
>
> Yesterday I assembled a MISB 6929 Starfleet Voyager. In
> it was a catalogue copyright 1981. On the back page was a message
> that said:
>
> "Dear Parents and Children
> The word LEGO(R) is a brand name and is very special to all of us
> in the LEGO Group Companies. We would sincerely like your help
> in keeping it special. Please always refer to our bricks as
> "LEGO Bricks or Toys" and not "LEGOS". By doing so, you will
> be helping to protect and preserve a brand of which we are very
> proud and that stands for quality the world over. Thank you!
> ---Susan Williams, Consumer Services"
>
> I nearly fell off my chair laughing when I read this! I mean
> how often do you see GM commercials on TV saying, "please don't
> call our vehicles 'Chevvies'"? :] That's hysterical.
Well, the statement glosses over, but does touch on that they are also
trying to encourage people to acknowledge LEGO as the brand and not as
the item so that people don't talk about the neat aircraft carrier made
of legos they bought in the store for $20 (from Ritvik, maker of Mega
Bloks).
How many people do you see who refer to their Mustang as a "chevy"?
Frank
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Message has 1 Reply:
Message is in Reply To:
 | | 20 Years of TLC's Frustration with "LEGOS"
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| G'day folks, This seemed as good a place as any for this. Yesterday I assembled a MISB <set:6929 6929 Starfleet Voyager>. In it was a catalogue copyright 1981. On the back page was a message that said: "Dear Parents and Children The word LEGO(R) is (...) (24 years ago, 26-Mar-01, to lugnet.general)
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