Subject:
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20 Years of TLC's Frustration with "LEGOS"
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Newsgroups:
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lugnet.general
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Date:
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Mon, 26 Mar 2001 03:47:13 GMT
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G'day folks,
This seemed as good a place as any for this.
Yesterday I assembled a MISB 6929 Starfleet Voyager. In
it was a catalogue copyright 1981. On the back page was a message
that said:
"Dear Parents and Children
The word LEGO(R) is a brand name and is very special to all of us
in the LEGO Group Companies. We would sincerely like your help
in keeping it special. Please always refer to our bricks as
"LEGO Bricks or Toys" and not "LEGOS". By doing so, you will
be helping to protect and preserve a brand of which we are very
proud and that stands for quality the world over. Thank you!
---Susan Williams, Consumer Services"
I nearly fell off my chair laughing when I read this! I mean
how often do you see GM commercials on TV saying, "please don't
call our vehicles 'Chevvies'"? :] That's hysterical.
As an aside, despite neither myself nor my parents having ever
read a message like this, we never called them "LEGOS". But
now I think maybe I will just for fun! :]
KDJ
_______________________________________
LUGNETer #203, Windsor, Ontario, Canada
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Message has 3 Replies:
 | | Re: 20 Years of TLC's Frustration with "LEGOS"
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| (...) Well, the statement glosses over, but does touch on that they are also trying to encourage people to acknowledge LEGO as the brand and not as the item so that people don't talk about the neat aircraft carrier made of legos they bought in the (...) (23 years ago, 26-Mar-01, to lugnet.general)
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