Subject:
|
Re: LEGO Company announces poor performance in year 2000
|
Newsgroups:
|
lugnet.general
|
Date:
|
Wed, 7 Mar 2001 02:54:14 GMT
|
Viewed:
|
866 times
|
| |
|
|
In lugnet.lego.announce, Suzanne D. Rich writes:
> from :http://www.lego.com/info/pressspecific.asp?PressReleaseId=171&Year=2001
>
> LEGO Company announces poor performance in year 2000
>
> Billund, Denmark -- The LEGO Company today announces it ran a deficit of about
> DKK 1 billion in year 2000. "Financially, the past year was extremely
> disappointing," says Poul Plougmann, Executive Vice President and COO of the
> LEGO Company. "But we know what went wrong and we know what to do about it."
>
> The year 2000 was a very difficult year for the entire toy industry. But despite
> many strengths and high points, the LEGO Company was affected "because we lost
> focus," Plougmann said.
>
> "We will refocus on our core business, which is materials for open-ended play
> for children," he said. "That is what the brand is about -- stimulating
> imagination, creativity and learning -- and it is what children and parents
> expect from us. We will continue to expand within this area, applying a growth
> strategy with a huge potential and lower risk."
>
> Plougmann said all indicators point to a profitable year 2001 for the privately
> owned LEGO Company. "The LEGO brand is as strong as ever," he said.
>
> For more information, please contact:
>
> Eva Lykkegaard
> LEGO Company
> Phone: +45 79 50 74 24
>
> This page was updated on the 1st March 2001
Lets just hope our focus is their focus.....
|
|
1 Message in This Thread:
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
