Subject:
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Re: TLG investigation 1st answers
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Newsgroups:
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lugnet.general
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Date:
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Mon, 22 Feb 1999 05:26:54 GMT
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Viewed:
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3589 times
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At 12:01 AM 2/22/99 +0000, you wrote:
> Justin Kopp writes:
> > Tom McDonald wrote:
> > >
> > > Jeroen Ottens writes:
> > > > Hi everybody,
> > > >
> > > > It seems I have forgotten one point on the list:
> > > > - AFOL's spend their money on auctions instead of TLG products.
> > >
> > > But not entirely. Some AFOL's might participate in auctions to be theme
> > > complete, but others also do it for the parts. Some parts are no longer
> > > available at all or in the color I want.
> >
> > Another reason is the one that gets me into and acution. Auctions are
> > the only way I can buy that Alpha-1 Rocket Base that was discontinued
> > when I *started* collecting, but Saw in my Catalogs and wanted...or even
> > to get, say the old shell Station, which I had always wanted but could
> > never afford in the 3rd grade. I go into auctions only to get sets I
> > wanted as a kid and still would like to have (thankfully I have gotten
> > both of those) If I could be Town complete...sheesh, that would kick
> > butt!! (even if it were only pre-92 complete..)
> >
> > --Justin
>
> Yes, this is what I was trying to get at in my request for rereleasing old
> sets. Because some of us, although fans for years, if not decades, *still*
> missed some of the sets we really wanted. This is not living in the past, • this
> is simply wanting to be complete.
>
> But I've thought of another solution. Someone quoted Henry Ford saying, "I
> would give away cars for free, if I had a monopoly on replacement parts."
> Well, instead of rereleasing old sets, Lego Group could simply make the • special
> pieces/minifigs/etc. replacement parts and allow us to buy whatever • replacement
> parts we might need to be able to at least build a certain set. We wouldn't
> have a pretty box or instructions, but if you honestly just want to build an
> old set, then you don't need the box, and you can prob'ly find the • instructions
> at the scanned instructions site.
>
> That's all I want. I still support Lego with my money, but not all of my
> lego purchases actually go back to Lego Group. I'm doing the auctions • because I
> can't get the right replacement parts from Lego Group.
>
> Thanks
I believe that passage best reflects the attitude of many AFOL's. I could
certainly live with those conditions because I could have access to parts
that have been discontinued. I hope that Jeroen Ottens first foray into the
Lugnut swimming pool did not scare him out of the water, I hope we will
make him feel welcome and provide incentive for him to come back. And bring
others. I believe if only one executive listened to us and provided this
service, they could well expect a hefty pay raise or promotion because of
increased revenue.
I believe I can also speak for the many AFOL's who now make more money than
they did while in college and to ignore such a potent income source would
be a mistake. I can only lurk in the auctions to hopefully find sets I
could not afford ten years ago and that is money going to fellow AFOL that
could have gone to Lego Corp. if the parts were available through Shop at
Home.
I cannot accept that Lego could not afford to provide a bulk and
specialized parts service for us because Lego already uses the direct
channel marketing method that many of the major computer manufacturers use
daily. In fact, I ordered sets from S&H years before I ordered my computer
through direct channel marketing. I am well aware that when S&H sells a set
that the profit margin is significantly greatly than when S&H sells the
same set to a distributor. All of necessary Lego capital expeditures, the
personnel, the ordering and distribution systems have been made to provide
the Lego S&H service and it seems a parts service could be seemlessy
integrated into the system.
Jeroen thank you for your effort.
And Jeroen, I hope you will continue to monitor and reply to the newsgroup.
The only suggestion I have for you is to ask to set up general chat forum
that would allow everyone a chance to have a dialog with your superiors.
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Message is in Reply To:
 | | Re: TLG investigation 1st answers
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| (...) Another reason is the one that gets me into and acution. Auctions are the only way I can buy that Alpha-1 Rocket Base that was discontinued when I *started* collecting, but Saw in my Catalogs and wanted...or even to get, say the old shell (...) (28 years ago, 21-Feb-99, to lugnet.general)
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