Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Fri, 2 Mar 2001 03:25:38 GMT
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Viewed:
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807 times
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In lugnet.lego.announce, Suzanne D. Rich writes:
> from :http://www.lego.com/info/pressspecific.asp?PressReleaseId=171&Year=2001
>
> LEGO Company announces poor performance in year 2000
>
> Billund, Denmark -- The LEGO Company today announces it ran a deficit of about
> DKK 1 billion in year 2000. "Financially, the past year was extremely
> disappointing," says Poul Plougmann, Executive Vice President and COO of the
> LEGO Company. "But we know what went wrong and we know what to do about it."
> Yeah, like resurrect the old sets (pre-1995)
> The year 2000 was a very difficult year for the entire toy industry. But despite
> many strengths and high points, the LEGO Company was affected "because we lost
> focus," Plougmann said.
> Ha, now the inquisitioner has beaten the truth out of the accused...
> "We will refocus on our core business, which is materials for open-ended play
> for children," he said. "That is what the brand is about -- stimulating
> imagination, creativity and learning -- and it is what children and parents
> expect from us. We will continue to expand within this area, applying a growth
> strategy with a huge potential and lower risk."
>
> Plougmann said all indicators point to a profitable year 2001 for the privately
> owned LEGO Company. "The LEGO brand is as strong as ever," he said.
> As strong as in 1979? 1986? 1991? I don't think so. That new Sony Playstation 2 is sure to throw some loops at our dear LEGO company. Kids are too lazy now to create on their own anyway.
> For more information, please contact:
>
> Eva Lykkegaard
> LEGO Company
> Phone: +45 79 50 74 24
>
> This page was updated on the 1st March 2001
And boy, oh boy I hope they do something about those trains. -Harvey
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