Subject:
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Re: LEGO Company announces poor performance in year 2000
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Newsgroups:
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lugnet.general
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Date:
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Thu, 1 Mar 2001 17:33:58 GMT
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Viewed:
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864 times
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-SNIP-
," Plougmann said.
>
> "We will refocus on our core business, which is materials for open-ended play
> for children," he said. "That is what the brand is about -- stimulating
> imagination, creativity and learning -- and it is what children and parents
> expect from us. We will continue to expand within this area, applying a growth
> strategy with a huge potential and lower risk."
I would like to know exactly what Lego believes their core business is???
This Lego press release closely follows these two other press releases from
Lego.
1. LEGO Company to Produce Two Software Titles based on the World of Harry
Potter
2. LEGO Company enters the world of music
Confused...
- Jeff
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