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Subject: 
Re: Brazil Promotion
Newsgroups: 
lugnet.general
Date: 
Fri, 23 Oct 1998 17:30:05 GMT
Viewed: 
1166 times
  
Grahame Reid wrote:

There were 20 small sets available for the LEGO promotion run by a
newspaper
company in Brazil earlier this year. The company purchased 5 million
sets
(250,000 per week) for release over the 20 weeks of the promotion.

5 million sets! It’s hard to try and visualise that many sets that’s
for sure.

Grahame Reid

I wish Shell do Brasil did the Lego promotion here, they have cool sets
and the Ferrari too.They did a Burago Ferrari promotion two years ago
and it gone very well.
Shell has a lot of gasoline (and alcohol too) stations, they would have
to buy a lot
of sets too.

Paulo



Message is in Reply To:
  Brazil Promotion
 
There were 20 small sets available for the LEGO promotion run by a newspaper company in Brazil earlier this year. The company purchased 5 million sets (250,000 per week) for release over the 20 weeks of the promotion. 5 million sets! It’s hard to (...) (26 years ago, 20-Oct-98, to lugnet.general)

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