Subject:
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Re: TLG investigation
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Newsgroups:
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lugnet.general, lugnet.dear-lego
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Date:
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Fri, 19 Feb 1999 22:15:35 GMT
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Reply-To:
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johnneal@uswest.net!avoidspam!
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Viewed:
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2010 times
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Yeah, what Tom said! My sediments exactly;)
-John
Tom Stangl wrote:
>
>
> NOTE, however, that if TLG sold more parts packs, or sold in bulk, our total
> dollar purchases *DIRECTLY TO TLG, rather than third parties* would increase an
> enormous amount. AFOL purchases would become a larger percentage of total
> sales.
>
> I'd be interested to see how many RTLer/LUGnetters have purchased black roof
> brick packs, and how many each person has bought (anyone want to handle taking
> a survey? Post the total # of buyers, and total # of packs, with no names
> attached). I'll bet we are a MAJORITY of the sales of this pack. I myself
> have only purchased 6 packs *so far*, but have wrangled a trade where another
> LUGnetter bought 11 packs and shipped them to me. I don't count myself as a
> huge parts buyer at all (I trade a LOT), but I've already "bought" 17 packs,
> and I know for a fact that there are certain people here that would have no
> problem buying 50-100 of this pack in one order, and still not satisfy their
> needs. The average kid ordering from S@H would probably buy 1 or 2 at most at
> one time.
>
> (TODD - would it be possible to build a survey on lugnet, so that people just
> hit a page, typed in the # of black roof packs they have bought to date, and it
> adds it to a small db? Then each time someone orders more, they can visit the
> page and type in the latest # ordered, and the db would update their total. db
> output would only be the # of individual purchasers, and total packs ordered to
> date, to keep it anonymous. The page would only take input from registered
> LUGnet users, to hopefully keep the numbers honest. This could be later
> expanded to cover any new parts packs released. Heck, it might be a good idea
> to include green brick packs in this.)
>
> So the more parts packs they release, the larger our percentage of total sales
> would be. Open up a Bulk Center, and our percentage would go up even more.
>
> I wouldn't doubt that we would quickly hit over 1% (who knows, maybe 2%) of
> WORLDWIDE sales if better parts packs and Bulk Sales were implemented, and you
> can't ignore 1%, that is more than the profit margins of many companies. Bring
> out better sets (along the lines of Model Team and Star Wars), and our
> purchases *DIRECT TO TLG, rather than 3rd party* would increase again.
>
>
>
> High markup may hurt TLG though. They need to balance the price so that the
> maximum # of people make purchases. I'd buy 1x4 tiles in all colors at $.10-15
> each, and buy 100 of every color, minimum. Raise that to $.25 or higher, and I
> may buy NONE, or just buy black, rather than all colors.
>
> And speaking of tiles, BOY, I sure would like to see 1x3, 2x3, and 2x4 tiles!
>
> I would also love to see brick packs in 1x only - I have little need for 2x
> bricks, and can't justify buying brick packs for the 1x bricks, even if I COULD
> auction off all the 2x bricks. I can't afford the money up front for the # of
> 1x bricks I'd want, hoping I could sell off all the 2x bricks.
>
> --
> | Tom Stangl, Technical Support Netscape Communications Corp |
> | Please do not associate my personal views with my employer |
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Message is in Reply To:
 | | Re: TLG investigation
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| (...) NOTE, however, that if TLG sold more parts packs, or sold in bulk, our total dollar purchases *DIRECTLY TO TLG, rather than third parties* would increase an enormous amount. AFOL purchases would become a larger percentage of total sales. I'd (...) (26 years ago, 19-Feb-99, to lugnet.general, lugnet.dear-lego)
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