Subject:
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Re: Toy Makers Resurrect Dormant Toys
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Newsgroups:
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lugnet.general
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Date:
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Mon, 5 Feb 2001 23:23:09 GMT
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Viewed:
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872 times
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> and Pokémon, the perplexingly
> successful Japanese animation series
Darn it, why can't it be perplexingly successful over here? I can't even
play Gold in public (the video games, incidentally, are the only really
worthwhile part of Pokémon) without getting stares.
> and after that Godzilla,
> when toymakers were hurt by Sony’s decision to keep the monster off shelves
> until the movie was released.>>
More proof that Sony is a company divided as follows:
50% Idiots who don't deserve to be running a successful business
25% Sleazbags who think the only way to get ahead is to sabotage the
competition
20% Gangsters who threaten video game store proprietors
5% Innocent employees who have the unfortunate distinction of working for
a company whose goal seems to be to infuriate me
> <<Star Wars: Episode I The Phantom Menace was a merchandising flop for
> Hasbro in 1999. The toy company – which agreed to pay a $450 million advance
> for the three Star Wars sequels – at first sold more than $500 million worth
> of toys and games linked to the epic. But there was a ton of stuff left on
> the market as interest in Star Wars action figures quickly faded. All told,
> $150 million worth of merchandise remains unsold.>>
>
> This makes me wonder how high an advance TLC payed for a similar license?
> And how badly have they been bitten by it? Have the Star Wars sets made
> money for LEGO yet?
Maybe if the Star Wars line does badly enough, Lego will dump Lucasfilm and
bring back the Space theme.
Then again, maybe they'll decide "N0 1 L1K35 SP4C3 4N7M0R3", being the
geniuses that they seem to be. I fear that TLC was hit by the Dilbert
Principle a few years ago and shows no signs of recovering.
> <<...They are also trying to limit the amount of merchandise hitting stores.
> That will be tested later this year when Warner Bros. And Mattel hope to
> drum up interest in Harry Potter trivia games and plush dolls as part of the
> movie’s release.
>
> It would be nice for everyone if they limited other Harry Potter stuff, too.
> Like gift wrap, toothbrushes and bandages.>>
>
> There's the trick. I've often thought that there should be less toys from
> movies - that rarity makes them more valuable. I don't know how many
> different toys were release based on Star Wars, but sometimes it seemed like
> thousands. Sure the movies are a rich source of material, but you don't
> have to make a toy out of every object appearing in the movie.
Every alien that appeared onscreen for .01 seconds or more...
> A dozen good
> ones would probably have been much better than the veritable diarrhea of
> toys that actually came out.
Heh, nice description. ::saves::
-Andy &&
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Message is in Reply To:
 | | Re: Toy Makers Resurrect Dormant Toys
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| The most recent issue of Forbes (Feb. 5, 2001) also has a story about "Trouble In Toyland". (By Mark Lacter, Pg 98) The basic theme is that licensing properties for toys isn't as easy as it used to be - a lot of toy makers are loosing money. (...) (23 years ago, 5-Feb-01, to lugnet.general)
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