Subject:
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where can i get one?
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Newsgroups:
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lugnet.general
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Date:
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Thu, 18 Jan 2001 01:16:34 GMT
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Viewed:
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1423 times
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ooh ooh ooh
where do i buy one?
when?
-paul
In lugnet.lego.announce, Suzanne D. Rich writes:
> Taken from:
> http://www.lego.com/info/pressspecific.asp?PressReleaseId=158&Year=2001
>
> LEGO INmotion Makes Debut at Detroit’s North American International Auto Show
>
> The LEGO Company Works With Innovative Design Company, Johnson Controls, Inc.,
> to Create the Ultimate Family Vehicle
>
> Enfield, Conn. 11. January 2001 The world’s best-known construction toy maker
> and the world’s leader of innovative vehicle interior design today announces
> LEGO INmotion – a unique, original family concept vehicle. LEGO Systems, Inc.
> and Milwaukee-based Johnson Controls, Inc. will showcase their idea of the
> ultimate, family-friendly vehicle at this weekend’s North American International
> Auto Show in Detroit, Michigan.
>
> The concept vehicle will tour the country throughout 2001, making stops at
> various family venues. Set in a de-badged sport-utility vehicle (SUV), the
> sleek, silver exterior of LEGO INmotion hints at the futuristic elements of the
> innovative interior such as interchangeable modular storage units, internet
> capabilities, third row swivel seats for tailgating and more. LEGO INmotion is
> intended to showcase the possibility of a branded vehicle and to garner consumer
> feedback from families. While on tour, short surveys will be distributed to
> adults in order to gauge their interest in the concept of a family vehicle such
> as LEGO INmotion.
>
> The LEGO Company and Johnson Controls began working together in 1998 to
> research, plan, design and construct the LEGO INmotion vehicle. Considered a
> world-leader in automotive design, Johnson Controls says the efforts made to
> bring the vehicle to life will be rewarded by the detailed feedback received
> from their target market.
>
> “LEGO INmotion by Johnson Controls reflects our company’s world-class ability of
> interpreting consumers’ needs and, along with partners like LEGO, translating
> them into innovative products developed for people in motion,” says Bob Ellis,
> vice president of product marketing and brand development for Johnson Controls.
>
> “The Johnson Controls LEGO INmotion concept vehicle is a creative and innovative
> new approach to family travel. Parents have long sought to find new and
> absorbing ways in which to keep children engaged on long journeys by road. LEGO
> INmotion incorporates many unique features that will enhance the travel
> experience for young families in an interactive and safe environment,” says
> Peter Eio, President of LEGO Systems, Inc. “We eagerly look forward to seeing
> this new generation of child-friendly vehicles on the road,” he continues.
>
> The LEGO Company has partnered with Johnson Controls because both companies
> strive to produce exciting, creative and fun new products with cutting-edge
> technology. Additionally, new opportunities in brand extension, such as the
> collaboration with Johnson Controls, helps the LEGO Company move toward its goal
> of becoming the number one brand among families with children by the year 2005.
>
> Additional information regarding LEGO INmotion can be found by visiting the LEGO
> Company’s website at http://www.lego.com/inmotion/
>
> For access to Johnson Controls news releases and additional company information,
> visit the company’s web site on the World Wide Web at
> http://www.johnsoncontrols.com
>
> For further information, please contact:
>
> LEGO Company
> Melinda Carter
> Tel: 860/763-6696
> Pgr: 888/897-5727
>
> Johnson Controls
> Bill Dawson
> Tel: 734/254-5925
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