Subject:
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Re: Microsoft and LEGO Company Announce a Shared Dream
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Newsgroups:
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lugnet.general
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Date:
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Mon, 15 Jan 2001 15:13:44 GMT
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Viewed:
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439 times
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In lugnet.lego.announce, Suzanne D. Rich writes:
> Taken from:
> http://www.lego.com/info/pressspecific.asp?PressReleaseId=154&Year=2001
>
> Microsoft Corp. to Deliver Joint Services and Products with LEGO Company
> Enabling Consumers to Explore and Develop Their Creative Potential.
>
> REDMOND, Wash., and BILLUND, Denmark -- Jan. 10, 2001
> Microsoft Corp. and LEGO Company today announced the formation of a sweeping
> global alliance that will result in new services and enhanced products and
> technologies for consumers around the world. Through joint efforts, Microsoft
> and LEGO Company will create stimulating and exciting experiences by combining
> digital technology with the famous building bricks. The synergy between LEGO
> Company's family content, MSN's word-wide consumer network, and Microsoft's
> software and service expertise, provides a unique business platform to deliver
> an exciting environment where consumers can create and explore.
>
> "Together with LEGO Company, Microsoft will deliver an imaginative and powerful
> way for consumers of all ages to learn and be creative through our leading
> technology," said Rick Belluzzo, group vice president of the Personal Services
> and Devices Group at Microsoft. The LEGO brick is recognized worldwide and will
> be an ideal tool as we pioneer new solutions consumers can use to explore,
> experiment and exchange information."
>
> "The combination of the LEGO brandís powerful relationship with children and
> families all over the world -- based on our values of imagination, creativity,
> fun and learning -- with Microsoft's vision of empowering people of all ages
> through great software any time, any place and on any device, creates a unique
> opportunity for a relationship that serves children in a way that truly makes a
> difference in their lives," said Torben Ballegaard Sorensen, executive vice
> president, LEGO Company.
>
> Microsoft and LEGO Company Forge Ahead
> The alliance between Microsoft and LEGO Company will span a multitude of groups
> within each company and touch the lives of millions of their consumers.
> Initially, key areas of Microsoft involved in the LEGO alliance will include
> MSN(R), Microsoft(R) Windows Media(TM) Technologies, the Xbox(TM) video game
> system, and .NET services.
>
> Consumers can already benefit from the Microsoft and LEGO Company alliance
> at MSN Kids channel (http://www.kids.msn.com), where LEGO Company is working
> with MSN to deliver creative, new content. In addition, LEGO Company products
> are already featured on MSN eShop, the one-stop shopping location on MSN.
> Consumers are able to experience the world of LEGO Company in a virtual
> environment by exploring MSN Kids channel for the latest LEGO games and
> activities as well as purchase the physical products that consumers enjoy
> through MSN eShop. In addition, LEGO Company will have an advertising presence
> in targeted areas of MSN and will be marked by further joint marketing
> opportunities where consumers will be able to experience the advantages of the
> Internet together with MSN and LEGO Company.
>
> LEGO Company will adopt Microsoft technologies in its future offerings by
> integrating Microsoft Passport for authentication and wallet data -- as well as
> the COPPA-compliant Kids Passport -- into the new LEGO.com Web site, to help
> ensure consumers the most secure, reliable and easy way to make purchases
> online. On the interactive entertainment front, LEGO Company has been named a
> game developer for the new Xbox for gamers of all ages. The company will also
> integrate Windows Media into new versions of the successful LEGO Studios line of
> moviemaking products. Similarly, LEGO Company will facilitate the integration of
> Microsoft .NET services and technologies throughout its global enterprise
> network to increase productivity of its users and availability of content, while
> reducing total cost of ownership.
>
> About LEGO Company
> The family-owned LEGO Company was founded in Denmark in 1932. The company is the
> world leader in providing quality products and experiences that stimulate
> childrenís creativity, imagination and learning. It does so through activities
> that encourage hands-on, minds-on creation, fun, togetherness and sharing of
> ideas. These activities include the development and marketing of computer-based
> play and educational materials, such as the award-winning LEGO MINDSTORMS
> product line. By the year 2005, the company wants the LEGO brand to be the
> strongest in the world among families with children. More information about the
> company is available at LEGO.com
>
> About Microsoft
> Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software,
> services and Internet technologies for personal and business computing. The
> company offers a wide range of products and services designed to empower people
> through great software -- any time, any place and on any device.
>
>
> For more information, press only:
>
> Microsoft Corp.
> Michelle Simpson, Waggener Edstrom, (503)443-7000, mailto:michs@wagged.com
> Rapid Response Team, Waggener Edstrom, (503) 443-7000 mailto:rrt@wagged.com
>
> For additional information on Microsoft, please visit Microsoftís corporate
> information pages on http://www.microsoft.com/presspass
>
> LEGO Company
> Eva Lykkegaard, +45 79 50 74 24, mailto:eva.lykkegaard@europe.lego.com
> Kina Paegert, (760) 9185377 mailto:kinap@america.lego.com
>
> For more information on the LEGO Company, please visit
> http://www.lego.com/info/default.asp
>
>
> Microsoft, MSN, Windows Media and Xbox are either registered trademarks or
> trademarks of Microsoft Corp. in the United States and/or other countries. The
> names of actual companies and products mentioned herein may be the trademarks of
> their respective owners.
>
> LEGO is a registered trademark owned by the LEGO Group.
Hasn't anyone ever seen "Tomorrow Never Dies"? We all know what's going
to happen. Bill Gates is trying to take over the world (starting with Lego)!
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Message has 1 Reply:
 | | Re: Microsoft and LEGO Company Announce a Shared Dream
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| To All, (...) Folks,this is getting absurd. It is an alliance, not a buyout, Microsoft did not take over LEGO, they are trying to make better products, regardless if you think Microsoft does or does not. LEGO computer products, and games, are sad, (...) (24 years ago, 15-Jan-01, to lugnet.general)
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