Subject:
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Re: TLG investigation
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Newsgroups:
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lugnet.general
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Date:
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Sat, 13 Feb 1999 15:36:20 GMT
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Viewed:
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3209 times
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To All;
Amen Thomas! I couldn't agree more!
Scott Sanburn
Thomas Main wrote:
>
> Jeroen Ottens wrote:
> >
> > Hi everybody,
> >
> > My name is Jeroen Ottens. I work at Lego Futura Technic Billund (the
> > development department of Lego as you will probably know).
> > ...
> > Yes I am one of TLG
>
> I am very excited about the possibility of Lego sponsoring special
> interest clubs made up of adult Lego enthusiasts. I believe that the
> Lego Group would be making a wise investment of their resources by
> listening and encouraging a large fan base such is found here on LUGNET
> and on the usenet group rec.toys.lego
>
> <snip>
> > What could Lego do to help you?
>
> There are lots of activities, services and products that the Lego Group
> could sponsor that would make such clubs a success. Here are a few
> ideas that have been discussed by our community in the past:
>
> * Custom Bulk Bricks Orders
>
> Most people on this group enjoy building elaborate projects out of Lego
> but simply cannot find good sources for the Lego parts to make their
> designs as grand as they would like them to be. If Lego would allow
> club members to purchase specific types and quantities of Lego bricks, I
> think nearly everyone would utilize the service. Even starting a
> service like this with only a few basic part types (for instance:
> bricks, plates, architectural elements and a few specialized pieces)
> would be wildly successful.
>
> * Greater Variety of Parts Packs
>
> Failing a completely customizable bulk brick ordering service, Lego
> could sell a greater variety of parts packs to club members. Parts
> packs that have been discussed on this group and would be popular
> include a large variety (in both shape and color) of windows and doors,
> plates in all available colors, train parts packs such as train windows
> and doors, architectural elements such as arches and a variety of
> rounded bricks.
>
> * Recognition of Members' Creations
>
> Lego could produce a magazine or book showcasing the creations of club
> members. The magazine could also offer building tips from master
> builders and be sort of an adult version of the Lego Mania magazine Lego
> currently publishes in the U.S. I bet a lot of members of this
> community would subscribe to such a magazine.
>
> * Re-issue of classic Lego sets
>
> As well as building original creations, a lot of members of this online
> community collect Lego sets. Certain people have a favorite era of Lego
> set designs, such as the early 80s sets, train sets, 70s pre-minifig
> Lego sets, etc. If Lego were to reissue some of the classic sets in
> each range a lot of club members would buy them.
>
> * Lego sponsored Events
>
> Lego could sponsor regional events in proximity to club members' homes
> that would allow members to meet each other, trade sets, ideas for
> building, etc.
>
> * Official Correspondence
>
> The Lego Group could do a lot to bolster fan enthusiasm by simply
> publicly acknowledging the existence of groups such as LUGNET and
> rec.toys.lego and periodically participating in some of the discussions
> that take place in these venues.
>
> > Would an official Lego certificate give extra value, even if it would mean
> > that you would loose some of your freedom (Lego has to protect his/her
> > image)?
>
> I could agree to a set of terms and conditions in exchange for special
> services. For instance, if Lego supplied bulk bricks and asked that
> certain creations that did not meet their guidelines not be displayed
> publicly, I would agree to this. However, I think the Lego Group should
> appreciate and encourage artistic expression of all kinds and not limit
> the use of their product. Censorship does far more harm to the company
> than any one "offensive" work banned by the company.
>
> <snip>
>
> > I'd like to stress the point that this is still an investigation. It's not
> > sure yet that this idea about lego clubs will happen.
> >
> > Happy building,
> >
> > Jeroen Ottens
>
> I appreciate your message and hope the views of members of this group
> will be taken into consideration.
>
> <snip>
>
> --
> Thomas Main
> main@appstate.edu
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Message is in Reply To:
 | | Re: TLG investigation
|
| (...) I am very excited about the possibility of Lego sponsoring special interest clubs made up of adult Lego enthusiasts. I believe that the Lego Group would be making a wise investment of their resources by listening and encouraging a large fan (...) (28 years ago, 13-Feb-99, to lugnet.general)
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